FreshDirect Blog

Recipes and news from the northeast's leading online grocer.

FreshDirect Announces 1,900 Turkey Donations

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Online Grocer Will Distribute Free Turkeys In NYC And Philly For Thanksgiving

NEW YORK – FreshDirect is donating a total of 1,900 turkeys this week to various groups throughout New York City and Philadelphia in anticipation of the Thanksgiving holiday.

The schools and charitable organizations receiving the turkeys are the Brooklyn Anti-Violence Coalition, the East River Development Alliance, Project H.O.M.E., and Public School 209 in the Bronx. The offices of State Senator José Peralta, Bronx Borough President Rubin Diaz Jr., and Brooklyn Borough President Marty Markowitz will help distribute the donated turkeys. FreshDirect is also providing 200 turkeys to victims of Hurricane Sandy in Far Rockaway through the Church of the Nazarene in Queens.

“Thanksgiving is a time for families to come together and enjoy a warm, fresh and high-quality meal,” said FreshDirect CEO and co-founder Jason Ackerman. “We feel fortunate to have the opportunity to help provide part of that meal for those who need it most.”…

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FreshDirect Celebrates 1,000th Philadelphia Customer with $1,000 Donation to Philabundance

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FreshDirect Thanks Philadelphia for Successful Launch by Helping Philabundance End Critical Food Shortage

PHILADELPHIA (October 26, 2012) – FreshDirect, a leading online retailer of fresh foods and grocery items, announced today that the company celebrated reaching their 1,000th customer in Philadelphia on October 25. In honor of FreshDirect’s 1,000th customer and as part of their ongoing partnership, FreshDirect will make a $1,000 donation to Philabundance to help support their critical food shortage.

“We are thrilled to have been embraced by the Philadelphia community so quickly, and are so glad Center City residents are enjoying the new premium standard in online quality grocery delivery,” said Jason Ackerman, FreshDirect’s Co-Founder and CEO. “This Friday, October 26, we will expand our delivery service to the University City area (zip code 19104), and even further into the greater Philadelphia area in early 2013.”…

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FreshDirect Survey Finds 57 Percent of Dieticians Credit Indulgent Foods For Nutritional Success

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Survey Reveals Inconvenience and Lack of Selection are Biggest hindrances to Dietician’s Ideal Eating Habits

New York – October 17, 2012 – Fifty-seven percent of dietitians reveal they wouldn’t be able to have nutritional success without an occasional indulgent meal where taste is the priority, according to a survey released today by FreshDirect, a leading online retailer of fresh foods and grocery items. While a majority of respondents said they would acquire a taste for anything that’s good for them and like it, 65 percent admit to cooking or seasoning their vegetables to tolerate the taste….

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Cupcakes with a Purpose

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Pink Ribbon Cupcakes

Pink Ribbon Cupcakes

Did you see those pretty pink cupcakes on FreshDirect this month? They’re the making, literally, of Susan Schreiber who works in the FreshDirect kitchen.

Susan thought it would be a great idea to whip up something tasty and pink and to help raise funds toward breast cancer research, as a way to honor Breast Cancer Awareness Month this October….

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FreshDirect.com Groceries Arrive at Philadelphia’s Door Step, October 1, 2012

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Virtual Store Front and Registration Available Beginning September 25th

PHILADELPHIA (September 25, 2012) – FreshDirect, a leading online retailer of fresh foods and grocery items, announced today that the company will officially launch in Philadelphia, Pennsylvania on October 1. Serving the New York Metro area for the past decade, FreshDirect’s 10th birthday marks the expansion of the company’s service footprint into the City of Brotherly Love.  Beginning October 1, Philadelphians can enjoy FreshDirect’s signature farm-fresh produce, custom-cut meat, seafood and deli items, bakery-fresh pastries and breads, local foods, all-natural and organic foods, coffee, and freshly made meals. FreshDirect’s catering products will also be available for parties and events located in the delivery area.

“We’re excited to start delivering FreshDirect’s exceptional quality fresh food and groceries to Philadelphia residents,” said Jason Ackerman, FreshDirect’s Co-Founder and CEO. “With increased desire for healthy eating combined with busy schedules and demanding social lives, our customers find value in purchasing the highest quality fresh, organic and locally farmed foods online with delivery directly to their homes– on their time. Philadelphia is an ideal city to expand our service due to the cultural pride, movement toward healthier eating and a growing community of young professionals and families living in the city.”…

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FreshDirect Launches Food Stamp Pilot Program

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Pilot Program Will Enable Food Stamp Users In Two Bronx Zip Codes To Buy Online Groceries

NEW YORK – FreshDirect today launched a food stamp pilot program that will support EBT transactions for online purchases of groceries in two Bronx zip codes.  New Yorkers living in zip code 10454, which encompasses Port Morris and Mott Haven, and 10455, which encompasses Woodstock will be eligible to use their EBT accounts to purchase from FreshDirect starting on September 14….

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Do You Remember Your 10th Birthday?

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Surprise Birthday cupcakes

10th Birthday cupcakes

When I turned 10 years old my parents threw me a birthday party and one of the games was pin the tail on the donkey. Remember that game? One of my friends spun another around insisting she was right on track to the donkey poster plastered on the door: “There! There! Pin it there!” she screeched. And so, my trusting friend pinned me on the shoulder with a paper tail and tape – I stood very still, looked at my mom in horror, and my troublemaker friend laughed. When my blindfolded friend removed her mask she was fuming mad.

Ten was a good year – what I’d give for those types of problems. A few minutes later we were off to some other game and later to giant slices of cake. I think Care Bears were the thing that year.

Well, as FreshDirect marks its ten year anniversary making deliveries I got to thinking about turning ten. I turned to my colleagues to see what they remember about their tenth birthdays. It seems ten is a definite milestone:…

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Easy Weeknight Dinners

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Burrito

Burritos are easy to make for a quick weeknight dinner.

It’s late, you’re tired, and the last thing you want to do is spend time in the kitchen. There’s just one problem? You’re really hungry.

Have no fear, FreshDirect staffers have been in your very situation, many-a-times. And being a sharing bunch, we’ve pulled together some of our favorite easy week night dinner tips, for when you just want to eat something good, tasty, and in the nick of time. Grab your spatula and get ready to outpace your timer.

Here goes:…

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Ice Cream Sundae Gets a Makeover

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Sundae

What's on your favorite Sundae?

Rev up your spoons, grab your sprinkles, and get ready to deck your bowls, this summer, to give your ice cream sundae a whole new look.

Sure, by now we’ve all mastered the art of piling up fresh strawberries and banana bits, adding fluffy pockets of whipped cream, and sprinkling chopped nuts over drizzled caramel and flavored syrups. It’s all very delicious. But where have all the ice cream wizards gone? You know, the confectionery aficionados, the culinary brave hearts who mix flavors and insist it’s absolutely fabulous way before the spoon hits their lips?

I think I found some. I poked and prodded looking for adventuresome sundae-creators. I discovered they have no formula, no real filter, and sometimes no shopping list. They start with ice cream and often open the fridge or the cupboard and survey their surroundings for what’s good. Here are some of the better concoctions you may want to give a whirl:…

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