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We Just Found Out Bai’s Secret Weapon

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The mysteries of Bai go far beyond its 5 calories per bottle.

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Bai now, you’re probably pretty familiar with this antioxidant-rich drink (hint: You may have seen their funny commercials starring Justin Timberlake). And, we have to admit, they’re pretty tasty. But recently, we learned there’s much more to their sweet, refreshing flavor than meets the taste buds.

Get this: Bai’s secret weapon is the coffeefruit, AKA the sweet, delicate-flavored, cherry-like fruit that houses our beloved coffee beans. Yes, those little caffeinated guys that we grind up, brew, and sip to fuel our day are actually grown inside a fruit.

While Bai loves a good cup of joe as much as we do, they’re in the business of repurposing the outside of the fruit, too, which, turns out, has a pretty delicious flavor! The outside skin of a coffeefruit is relatively snappy, like the skin of a cherry, and inside is a soft, pulpy layer of goodness that has a mildly sweet flavor similar to melon.

In addition to its pleasant flavor, the coffeefruit’s red pulp contains free radical-fighting antioxidants, which protect the body from potentially damaging processes, such as oxidation. In other words, antioxidants are like your body’s bodyguard.

Another cool perk of Bai’s use of the coffeefruit is that it supports long-term economic opportunities for coffee producers in remote and relatively poor regions. By purchasing the coffeefruit, which was once a discarded coffee byproduct, Bai is helping the hard-working families of Indonesia make ends meet.

Want to give Bai a try yourself? Click here to purchase by the bottle or case.

Filed Under: Producer Stories

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