From Colombia to your cup in ten days.
One of the coolest things about working at FreshDirect is that if there’s a product you love, you can bring it to a merchant to sample, and if they like what they taste, we might end up selling it. Even better, if you happen to be a FreshDirect beverage merchant who happens to discover a new favorite coffee, you can definitely sell it.
And so it was that when our beverage merchant, Hanako, discovered Devoción coffee nestled in a quiet corner of Williamsburg, she knew after the first sip that she simply had to sell it. “Right away I felt there was something very special about this coffee, and I was confident our customers would agree with me.”
The secret behind Devoción’s perfect cup is freshness. The journey begins in the untamed mountains of Colombia, where conditions are ideal for growing the best coffee in the world: High altitude, tropical temperatures, pure water, and nutrient-dense soil. Here, Devoción founder Steven Sutton and his team have formed long-term partnerships with small family farms that have been growing for generations. They always pay the farmers above fair-trade prices and work with them to create sustainability programs that address their everyday needs.
Because freshness is the key ingredient to tastiness, the challenge was how to get the coffee to New York as quickly as possible so it could retain its unique flavor profile. From the farms, the coffee goes directly to Devoción’s factory in Bogotá, where it’s milled before being packaged and sent via FedEx Overnight to New York City. This process can take as little as seven days, which is why the cup you hold in your hands still breathes the mists of the Colombian campo. (To put this in perspective, the industry standard from harvest to cup is 6–12 months.)
Now to the big question: How does it taste? “It’s one of, if not the best, cup of coffee I’ve ever had,” says Hanako. “I start every day by roasting the Wild Forest Whole Bean Coffee and sipping and savoring every mouthful. Just talking about it, I can almost smell it.”
Shop Devoción coffee here.