• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Sourced

The FreshDirect blog

  • Recipes
  • Our Partners
  • FreshDirect News
  • Sustainability
  • Eat With The Season
  • Shop

Meet the Producer: Roberta’s Pizza

Jon Langford · January 11, 2016 ·

We always love visiting the local artisans and producers that we work with, but we were especially excited when our friends at Roberta’s invited us to watch them fire up some pizzas in Brooklyn. Because…pizza. Read about our trip after the jump.

Roberta's

The rise of Roberta’s has been meteoric to say the least. Opened in Bushwick in early 2008 in a ramshackle building in a neglected neighborhood, the “local” pizza joint is now recognized as an international brand and regularly features in lists of America’s best pizza.

As the success of the restaurant (and demand for its pizza) grew, eventually the idea was born to venture into the frozen market.

“For eighteen months we made the frozens at the restaurant after we closed,” says Roberta’s pizza czar Anthony Falco. “We worked from midnight till morning, but still couldn’t keep up with demand.”

So in December 2014 the decision was made to move the frozen operation into a bigger space: the former Pfizer building in Williamsburg, which is where we had been invited to watch the team make a few pies. But not just any pies! Today, Roberta’s pizzaiolos were showing us how they make our exclusive new collaboration…The Colonel Corn. Topped with house-made fresh mozzarella, the best corn in the region from our friends at Hudson Valley Harvest, and Japanese spices, the Colonel Corn is only available at FreshDirect.

What’s so special about this corn? It all comes from a small group of farmers based in the Hudson Valley that are dedicated to growing the best local produce in the region. It’s harvested at peak season and is flash-frozen immediately in small batches, ensuring all the great taste and nutrients are locked in, meaning our friends at Roberta’s can make the Colonel Corn year-round.

As Anthony prepped the Colonel Corn he gave away a couple of secrets that make Roberta’s pizza the best in Brooklyn and beyond. First, the wood-burning oven is fueled by upstate oak freshly chopped into small logs, which allows a more precise temperature control. Second, the dough is made from a mixture of American flour and Italian Caputo flour, which produces a delightfully chewy and crispy crust.

Here at the Pfizer building, the team hand-make anywhere between 300-400 pizzas per day—an impressive yield considering there’s only two pizza ovens. After baking, the pies are frozen in a specially imported Italian freezer before being shipped.

Today, however, a couple of Colonel Corns would be spared the freezer treatment, because the FreshDirect contingent weren’t leaving without a tasting.

The verdict? Bellissimo!

Buy the Colonel Corn here.

Filed Under: Brands We Love, Food Tips From The Experts, Producer Stories

Primary Sidebar

Search

Read More

Get Social With FreshDirect

Facebook
Twitter
YouTube
Instagram

@FreshDirect On Instagram

Our Senior Merchant, Susan, knows great food when Our Senior Merchant, Susan, knows great food when she tastes it!

Susan has been with FreshDirect for 19 years (!!!) and is responsible for bringing some of your favorite brands to your doorstep, like @utopiabagels and Brooklyn Mills. 🥖 🥯 

Check out Susan's video and immerse yourself in her journey at FreshDirect. Stay tuned for upcoming #employeespotlight stories to learn more about the humans at FD.
Just a taste of how our summer is going Check out Just a taste of how our summer is going

Check out our bio to add this month’s faves to your cart 🛒
Don’t forget the red and white this #memorialday Don’t forget the red and white this #memorialdayweekend 🇺🇸🍷
Must love dogs, cats, and FreshDirect 🐶🐈 Bef Must love dogs, cats, and FreshDirect 🐶🐈 Before #nationalpetmonth comes to an end, we want to treat five (5) lucky winners and their pets to a $75 FreshDirect gift card. Stock up on their favorite goodies, and grab a little something for yourself, too!

Five (5) lucky winners will each receive one (1) $75 FreshDirect Gift Card 

HOW TO ENTER:⁠ 
1️⃣ Follow @freshdirect
2️⃣ Like this post
⁠3️⃣ Comment with your pet’s name
4️⃣ Bonus entry: Share a photo of your pet in an FD bag and tag us in an Instagram story⁠ ⁠ 

5 winners will be selected. No purchase necessary. Must be located in the NJ, CT, or NYC area. #Giveaway ends on Wednesday, 5/31 at 11:59 PM EST. Winners will be chosen at random, selected on Tuesday, 6/6 by 9:00 PM EST, and informed via direct message by @freshdirect on Instagram. Must be 18 years or older.
Summer starts this weekend... because we said so, Summer starts this weekend... because we said so, that's why. If you're headed to the Hamptons, Eastern Long Island, or the Jersey Shore for the season, take us with you. 

Visit our bio link to check if we'll be delivering in your area ☀️ 🌊
@drinkaha Sparkling Water isn't just refreshingly @drinkaha Sparkling Water isn't just refreshingly crisp and flavorful, it makes for the perfect splash of sparkle.

AHA Blueberry + Pomegranate #Mocktail
Gently muddle blueberries, 1 tbsp of pomegranate arils, 5 mint leaves. and 1 oz of honey syrup in a cocktail shaker. Then add 1 oz fresh lemon juice, strained and 1 cup ice (pebble is recommended). Cover and shake vigorously for 10 seconds. Strain through a mesh strainer into a tall glass filled with fresh ice. Pour in the AHA Blueberry+ Pomegranate sparkling water. Top off with 2 oz coconut milk creating 3 layers to the drink. Lastly, garish with some mint, pomegranate arils, and blueberries. And enjoy!

*To make honey syrup: Pour water and honey into a small saucepan, using a 1:1 ratio. Simmer over low heat until honey dissolves, do not boil. Set aside and let cool.
Summer's coming. We're prepared for the picnics, c Summer's coming. We're prepared for the picnics, cookouts, and graduation parties, are you?

For a limited time, buy any 2 platters and get a third 50% off!

Link in bio to shop
We’re continuing to celebrate Asian American and We’re continuing to celebrate Asian American and Pacific Islander Heritage month by bringing you the gift of gourmet novelty ice cream from Life Raft Treats!

@life.raft.treats was founded by Cynthia Wong, a six-time James Beard Foundation Award semifinalist for Outstanding Pastry Chef. Life Raft celebrates the ice cream truck goodies of yesteryear by reinventing them with humor and artisan techniques. They make delicious ice cream and treats with excellent, locally-farmed dairy, eggs, and produce.

Visit link in bio and pile your plate with (not) fried chicken🍗🍨
Flakey, golden crust… rich, vegan cheese 🤤😋 Sorry, we were having a moment 

Link in bio for full list of ingredients and recipe for this Asparagus and Feta Quiche
Follow @FreshDirect