• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

The FreshDirect Blog

Recipes and news from the northeast's leading online grocer.

  • Recipes
  • Producer Stories
  • FreshDirect News
  • Sustainability
  • Eat With The Season
  • Shop
  • Show Search
Hide Search

Row 7: Vegetables Bred for Flavor

Miki Kawasaki · October 14, 2019 ·

Row 7 898 squash
Row 7 898 squash. All images courtesy of Row 7.

Vegetable lovers, listen up: FreshDirect is excited to launch a new partnership this fall with Row 7, a groundbreaking seed company born from collaboration between plant breeders and chefs. Row 7 was founded on the premise of developing ingredients for flavor, rather than simply for uniformity and yield. Produce grown from their seeds is, simply put, some of the most incredible that we’ve ever tried.

Row 7’s story begins a few years back, when chef Dan Barber of Blue Hill restaurants dared vegetable breeder Michael Mazourek to build a better butternut squash. For Michael, it was the first time that someone had asked him to breed for flavor. For Dan, it was the discovery of a new kind of recipe—one that begins with the seed.

That exchange resulted in the 898 squash, a delicious, single-serving mini-butternut packed with flavor and nutrients. And it led to the founding of a seed company with a mission to change how we eat by fixing how—and what—is grown at scale.

By working together in the field and kitchen, Row 7 creates, tests, tastes and distributes delicious new plant varieties to make an impact in the soil and at the table. Flavor isn’t the only thing that sets their seeds apart: every seed they sell is certified organic, unpatented and produced in the United States.

According to Row 7, breeding for flavor means raising the bar for our diets, bringing more delicious, diverse and nutritious ingredients to the table. And because their seeds are bred and produced for organic systems, their methods create stronger, more resilient plants, capable of thriving without synthetic chemicals.

This fall, FreshDirect is proudly introducing several vegetables grown from Row 7 seeds by local partner farms, including squashes like the 898 and Koginut (which has concentrated sweetness and a velvety texture), as well as the Habanada, a pepper with all of the delicious qualities of a habanero but none of the heat.

You can shop Row 7 produce now on FreshDirect. And for a little inspiration, check out this pickled pepper recipe that you can make with Habanadas.


Pickled Habanada Peppers

Row 7 Habanada Pepper Pickles
Recipe courtesy of Row 7

What You’ll Need:
2¼ cups rice wine vinegar
1¼ cups sugar
¼ cup salt
1 pound Habanada peppers
Toothpick or skewer

What to do:
With a skewer or toothpick, prick each pepper 2 times.

In a small pot, combine the vinegar, sugar and salt. Bring to a simmer, stirring to dissolve the salt and sugar. Remove from the heat and allow to cool for 5 minutes.

Place the peppers in a bowl and pour the pickling brine over the peppers. Weight the peppers down with a small plate and allow to cool.

Transfer to a sanitized jar or container fitted with a lid. Pickled peppers will keep for up to 6 months in the refrigerator.

Filed Under: Appetizers, Producer Stories, Recipes Tagged With: Producer Stories, Row 7, vegetables

Primary Sidebar

Search

Browse Posts

Read More

Get Social With FreshDirect

Facebook
Twitter
YouTube
Instagram

@FreshDirect On Instagram

@freshdirect

@freshdirect

View on Instagram
Two decades later and our produce is still as fresh as ever.

As we celebrate our 20th Anniversary, swipe through to see just how we've managed to provide our customers with the freshest deliveries for 20 years straight.
Two decades later and our produce is still as fresh as ever.

As we celebrate our 20th Anniversary, swipe through to see just how we've managed to provide our customers with the freshest deliveries for 20 years straight.
Two decades later and our produce is still as fresh as ever.

As we celebrate our 20th Anniversary, swipe through to see just how we've managed to provide our customers with the freshest deliveries for 20 years straight.
Two decades later and our produce is still as fresh as ever.

As we celebrate our 20th Anniversary, swipe through to see just how we've managed to provide our customers with the freshest deliveries for 20 years straight.
Two decades later and our produce is still as fresh as ever.

As we celebrate our 20th Anniversary, swipe through to see just how we've managed to provide our customers with the freshest deliveries for 20 years straight.
Two decades later and our produce is still as fresh as ever.

As we celebrate our 20th Anniversary, swipe through to see just how we've managed to provide our customers with the freshest deliveries for 20 years straight.
Two decades later and our produce is still as fresh as ever.

As we celebrate our 20th Anniversary, swipe through to see just how we've managed to provide our customers with the freshest deliveries for 20 years straight.
Two decades later and our produce is still as fresh as ever.

As we celebrate our 20th Anniversary, swipe through to see just how we've managed to provide our customers with the freshest deliveries for 20 years straight.
@freshdirect
@freshdirect
•
Follow
Two decades later and our produce is still as fresh as ever. As we celebrate our 20th Anniversary, swipe through to see just how we've managed to provide our customers with the freshest deliveries for 20 years straight.
3 weeks ago
View on Instagram |
1/9
If you've ever wanted to enjoy the goodness of @robertaspizza Famous Original pizza from the comfort of your couch, you are in luck: we will be exclusively carrying Roberta's Famous Original pizza (made with tomato, mozzarella, Parmigiano, caciocavallo, oregano, and chili). 🍕🍕
If you've ever wanted to enjoy the goodness of @robertaspizza Famous Original pizza from the comfort of your couch, you are in luck: we will be exclusively carrying Roberta's Famous Original pizza (made with tomato, mozzarella, Parmigiano, caciocavallo, oregano, and chili). 🍕🍕
@freshdirect
@freshdirect
•
Follow
If you've ever wanted to enjoy the goodness of @robertaspizza Famous Original pizza from the comfort of your couch, you are in luck: we will be exclusively carrying Roberta's Famous Original pizza (made with tomato, mozzarella, Parmigiano, caciocavallo, oregano, and chili). 🍕🍕
3 weeks ago
View on Instagram |
2/9
Potable and portable, boxed wines make a perfect compliment for long weekends, camping trips, and picnics in the park. Choose a boxed wine that's as unique as your event, everything from color (white, rose, red, orange) to size (1L, 1.5L, and 3L). Cheers!
@freshdirect
@freshdirect
•
Follow
Potable and portable, boxed wines make a perfect compliment for long weekends, camping trips, and picnics in the park. Choose a boxed wine that's as unique as your event, everything from color (white, rose, red, orange) to size (1L, 1.5L, and 3L). Cheers!
3 weeks ago
View on Instagram |
3/9
FreshDirect University?* We sat down with Sr. Director of Corporate Strategy Kristy Nguyen to talk us through the lessons working at FreshDirect has taught her.

Q: What's something you've learned by working at FD?
A: Consumer’s relationship with food. At FreshDirect, our customers care about the product, the experience, and how it relates to their personal values. Add in sustainability and health/wellness and it makes it compelling to feature the best of what FreshDirect offers.

Q: What does working at FD allow you to do in your personal life?
A: Work-life balance has been great! Having the flexibility to travel and pursue hobbies outside of work, including swing dancing.

Q: What's a goal or a dream that you have?
A: I have three. They are to (1) be the #1 grocer in the Tri-State area and beyond, to (2) grow within the Ahold Delhaize organization, and (3) buy a house in Manhattan, raise a family, and travel more. Oh, and join the Peace Corps once I retire!

Q: What's your favorite part about working at FreshDirect?
A: The product, the people, and their passion! I’ve met amazing people at FreshDirect and look forward to working with as many of my coworkers as possible.

*FreshDirect is not a university, however there's much to learn from working here.
@freshdirect
@freshdirect
•
Follow
FreshDirect University?* We sat down with Sr. Director of Corporate Strategy Kristy Nguyen to talk us through the lessons working at FreshDirect has taught her. Q: What's something you've learned by working at FD? A: Consumer’s relationship with food. At FreshDirect, our customers care about the product, the experience, and how it relates to their personal values. Add in sustainability and health/wellness and it makes it compelling to feature the best of what FreshDirect offers. Q: What does working at FD allow you to do in your personal life? A: Work-life balance has been great! Having the flexibility to travel and pursue hobbies outside of work, including swing dancing. Q: What's a goal or a dream that you have? A: I have three. They are to (1) be the #1 grocer in the Tri-State area and beyond, to (2) grow within the Ahold Delhaize organization, and (3) buy a house in Manhattan, raise a family, and travel more. Oh, and join the Peace Corps once I retire! Q: What's your favorite part about working at FreshDirect? A: The product, the people, and their passion! I’ve met amazing people at FreshDirect and look forward to working with as many of my coworkers as possible. *FreshDirect is not a university, however there's much to learn from working here.
4 weeks ago
View on Instagram |
4/9
Going away to the Shore or out East for the summer? We'll meet you there! Stock up on the essentials for your home-away-from-home, whether you're staying for a weekend, or all season long.

#summer #essentials #fresh #hamptons #jerseyshore #freshdirect
@freshdirect
@freshdirect
•
Follow
Going away to the Shore or out East for the summer? We'll meet you there! Stock up on the essentials for your home-away-from-home, whether you're staying for a weekend, or all season long. #summer #essentials #fresh #hamptons #jerseyshore #freshdirect
1 month ago
View on Instagram |
5/9
When there's a grill, there's a way...🔥

Get ready to grill this holiday weekend with @Applegate! Applegate produces clean, crave-able natural and organic meats like hot dogs, dinner sausages and burgers. Their products are made with no GMO ingredients and meat sourced from farms where animals are Applegate humanely raised with no antibiotics ever.

#applegatarian #freshdirect #mdw
@freshdirect
@freshdirect
•
Follow
When there's a grill, there's a way...🔥 Get ready to grill this holiday weekend with @Applegate! Applegate produces clean, crave-able natural and organic meats like hot dogs, dinner sausages and burgers. Their products are made with no GMO ingredients and meat sourced from farms where animals are Applegate humanely raised with no antibiotics ever. #applegatarian #freshdirect #mdw
1 month ago
View on Instagram |
6/9
Your summer’s about to get a lot tastier — and veggier…🥕🥦🍄🍔

Enjoy plant-based grilling all summer long with our @drpraegers selection at FreshDirect!

Tap to shop Dr. Praeger's!
Your summer’s about to get a lot tastier — and veggier…🥕🥦🍄🍔

Enjoy plant-based grilling all summer long with our @drpraegers selection at FreshDirect!

Tap to shop Dr. Praeger's!
@freshdirect
@freshdirect
•
Follow
Your summer’s about to get a lot tastier — and veggier…🥕🥦🍄🍔 Enjoy plant-based grilling all summer long with our @drpraegers selection at FreshDirect! Tap to shop Dr. Praeger's!
1 month ago
View on Instagram |
7/9
📣 Major brew alert 📣

Stock up and save now on your favorite easy-drinking brews, crushable lagers, and refreshing hard seltzers for the Holiday weekend! ☀️
@freshdirect
@freshdirect
•
Follow
📣 Major brew alert 📣 Stock up and save now on your favorite easy-drinking brews, crushable lagers, and refreshing hard seltzers for the Holiday weekend! ☀️
2 months ago
View on Instagram |
8/9
Going to the Hamptons, Montauk, or Jersey Shore? We are too! Seasonal summer delivery from FreshDirect is now available to your place by the beach. Join the summer fun as we celebrate 20 years of delivering obsession-worthy food. Head to our site for more details and to find out if we're available in your area.
Going to the Hamptons, Montauk, or Jersey Shore? We are too! Seasonal summer delivery from FreshDirect is now available to your place by the beach. Join the summer fun as we celebrate 20 years of delivering obsession-worthy food. Head to our site for more details and to find out if we're available in your area.
@freshdirect
@freshdirect
•
Follow
Going to the Hamptons, Montauk, or Jersey Shore? We are too! Seasonal summer delivery from FreshDirect is now available to your place by the beach. Join the summer fun as we celebrate 20 years of delivering obsession-worthy food. Head to our site for more details and to find out if we're available in your area.
2 months ago
View on Instagram |
9/9