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Meet Our Merchants: Phil W.

Lauren Rabadi · November 9, 2018 ·

Meet our produce merchant, Phil W., and learn about his special kinship to the mighty beet.

Filed Under: Meet The FreshDirect Team Tagged With: beets, meet our merchants, merch, merchants, produce, watermelon

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Thanksgiving is over, but amidst the holiday rush, it's still good to stop and take a moment to appreciate the simple, beautiful things in life; paella 🥘, for example. While it may seem daunting, paella actually is easy to make, a #onepotwonder perfect for an intimate gathering of family or friends. Fun fact: it was first made by farm workers in Valencia, the rice-growing region on Spain's Mediterranean coast. One of our favorites is this seafood version. We offer the freshest seafood; did you know your catch from us typically is still in the sea when you order?! 🐠 🦐
. . .
🥘 Seafood Paella 🥘

What You'll Need:
16-18" paella, steel, or cast iron pan
3-4 tbsps olive oil
1/3 lb Blue Foot white shrimp
1/3 lb mussels
1/3 lb little neck clams
1/2 lb ocean perch filet
2 cloves garlic, minced
1/4 tsp crushed saffron
1 tsp smoked paprika
1 cup Matiz paella rice
2 cups warm seafood stock
dash of cuttlefish ink
2/3 cups tomato puree or Sofrito
Salt, to taste
1-2 jalapeño peppers

What To Do:
Preheat oven to 300 F
Heat 1-2 tbsps olive oil over medium heat
Add seafood to the pan and sauté until half-cooked; set aside
Add the minced garlic to the pan, with more olive oil, if needed
Sauté 1 minute, then stir in saffron and paprika
Add paella rice and stir until translucent, about 1 minute
Add tomato puree and sauté 1. minute
Pour in the stock + a dash of cuttle fish ink, and stir, spreading rice out over bottom of the pan
Season with salt, to taste, and simmer 5 minutes
Transfer pan to oven and bake, uncovered, 12-15 minutes
5 minutes before done, arrange your seafood over the rice in the pan and finish baking
Slice jalapeños and sprinkle over paella
📸, share, & tag us! 😉
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#paella #paellalovers #nycfoodie #spanishfood #spanishcuisine #nycfoodie #nycfoodies #eaterny #foodienyc #eater #nyceats #freshdirect #onlinegrocern #onlinegroceryshopping #easyrecipes #recipeshare #nycmoms #ediblemanhattan #ediblebrooklyn #ediblelongisland #seafoodlover #onepotmeal #onepotrecipe #nytfood #foodandwine

freshdirect

•

Thanksgiving is over, but amidst the holiday rush, it's still good to stop and take a moment to appreciate the simple, beautiful things in life; paella 🥘, for example. While it may seem daunting, paella actually is easy to make, a #onepotwonder perfect for an intimate gathering of family or friends. Fun fact: it was first made by farm workers in Valencia, the rice-growing region on Spain's Mediterranean coast. One of our favorites is this seafood version. We offer the freshest seafood; did you know your catch from us typically is still in the sea when you order?! 🐠 🦐
. . .
🥘 Seafood Paella 🥘

What You'll Need:
16-18" paella, steel, or cast iron pan
3-4 tbsps olive oil
1/3 lb Blue Foot white shrimp
1/3 lb mussels
1/3 lb little neck clams
1/2 lb ocean perch filet
2 cloves garlic, minced
1/4 tsp crushed saffron
1 tsp smoked paprika
1 cup Matiz paella rice
2 cups warm seafood stock
dash of cuttlefish ink
2/3 cups tomato puree or Sofrito
Salt, to taste
1-2 jalapeño peppers

What To Do:
Preheat oven to 300 F
Heat 1-2 tbsps olive oil over medium heat
Add seafood to the pan and sauté until half-cooked; set aside
Add the minced garlic to the pan, with more olive oil, if needed
Sauté 1 minute, then stir in saffron and paprika
Add paella rice and stir until translucent, about 1 minute
Add tomato puree and sauté 1. minute
Pour in the stock + a dash of cuttle fish ink, and stir, spreading rice out over bottom of the pan
Season with salt, to taste, and simmer 5 minutes
Transfer pan to oven and bake, uncovered, 12-15 minutes
5 minutes before done, arrange your seafood over the rice in the pan and finish baking
Slice jalapeños and sprinkle over paella
📸, share, & tag us! 😉
.
.
.
.
.
.
.
.
.
.
#paella #paellalovers #nycfoodie #spanishfood #spanishcuisine #nycfoodie #nycfoodies #eaterny #foodienyc #eater #nyceats #freshdirect #onlinegrocern #onlinegroceryshopping #easyrecipes #recipeshare #nycmoms #ediblemanhattan #ediblebrooklyn #ediblelongisland #seafoodlover #onepotmeal #onepotrecipe #nytfood #foodandwine

9 hours ago

View on Instagram |

1/9

🏈🔥New football party game: eat one buffalo ranch hummus popper every time your team scores. Win or lose, you'll be #winning with this dairy, animal, & preservative free hummus that is cold-crafted to maintain all the flavors at their peak freshness. With the Jets, Giants, Rangers, and Islanders all playing this weekend, you'll want to stock up! Poppers recipe below. 👩‍🍳 |
📸 @ithacahummus 🔥🏈
. . .
Buffalo Ranch Pepper Poppers

What You'll Need:
10 oz tub Ithaca Buffalo Ranch Hummus
8-10 small red bell peppers
Herbs to garnish
Team Spirit 📣

What to Do:
Wash the bell peppers and halve lengthwise, keeping stems on
Remove seeds & pith
Spoon 1-2 tbsp Buffalo Ranch Hummus into each half
Smooth the tops & sprinkle with fresh herbs
Put on your lucky hat or shirt
. . .

#IthacaHummus #buffaloranchdip #ranchdip #gameday #gamedayfood #eatthisnotthat #healthyswaps #hummus #hummuslover #hummusrecipe #hummusaddict #foodforhealth #nyceats #eaternyc #eaterny #foodinsider #grubstreet #freshdirect #progressivegrocer #nygiants #nyrangers #nyislanders #nyjets #jalapenopoppers #onlineshopping #onlinegrocery #onlinegroceryshopping

freshdirect

•

🏈🔥New football party game: eat one buffalo ranch hummus popper every time your team scores. Win or lose, you'll be #winning with this dairy, animal, & preservative free hummus that is cold-crafted to maintain all the flavors at their peak freshness. With the Jets, Giants, Rangers, and Islanders all playing this weekend, you'll want to stock up! Poppers recipe below. 👩‍🍳 |
📸 @ithacahummus 🔥🏈
. . .
Buffalo Ranch Pepper Poppers

What You'll Need:
10 oz tub Ithaca Buffalo Ranch Hummus
8-10 small red bell peppers
Herbs to garnish
Team Spirit 📣

What to Do:
Wash the bell peppers and halve lengthwise, keeping stems on
Remove seeds & pith
Spoon 1-2 tbsp Buffalo Ranch Hummus into each half
Smooth the tops & sprinkle with fresh herbs
Put on your lucky hat or shirt
. . .

#IthacaHummus #buffaloranchdip #ranchdip #gameday #gamedayfood #eatthisnotthat #healthyswaps #hummus #hummuslover #hummusrecipe #hummusaddict #foodforhealth #nyceats #eaternyc #eaterny #foodinsider #grubstreet #freshdirect #progressivegrocer #nygiants #nyrangers #nyislanders #nyjets #jalapenopoppers #onlineshopping #onlinegrocery #onlinegroceryshopping

2 days ago

View on Instagram |

2/9

Happy Hanukkah! Wishing you a happy, healthy, and delicious holiday! ✨ ⁣
⁣
For a fun activity with the kids this week, make these chocolate and marshmallow dreidels.⁣
⁣
What You’ll Need:⁣
Pretzel sticks⁣
Marshmallows⁣
White chocolate chips⁣
Hershey's Kisses⁣
Blue sprinkles⁣
⁣
What to Do:⁣
Melt white chocolate chips in the microwave in 30-second increments, stirring often.⁣
⁣
In a bowl, add blue sprinkles. Dip marshmallows in the white chocolate, then dip them in the blue sprinkles. Let dry.⁣
⁣
Stick your sprinkle-covered marshmallows with pretzel sticks. Add a dollop of white chocolate on the opposite end of the marshmallow and add the Hershey Kiss. Let dry and serve!
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#happyhanukkah #hanukkah #hanukkah2021 #hanukkahparty #hanukkahfood #hanukkahcrafts #hanukkahecipes #happychanukah #chanukah #chanukah2021 #chanukahparty

freshdirect

•

Happy Hanukkah! Wishing you a happy, healthy, and delicious holiday! ✨ ⁣
⁣
For a fun activity with the kids this week, make these chocolate and marshmallow dreidels.⁣
⁣
What You’ll Need:⁣
Pretzel sticks⁣
Marshmallows⁣
White chocolate chips⁣
Hershey's Kisses⁣
Blue sprinkles⁣
⁣
What to Do:⁣
Melt white chocolate chips in the microwave in 30-second increments, stirring often.⁣
⁣
In a bowl, add blue sprinkles. Dip marshmallows in the white chocolate, then dip them in the blue sprinkles. Let dry.⁣
⁣
Stick your sprinkle-covered marshmallows with pretzel sticks. Add a dollop of white chocolate on the opposite end of the marshmallow and add the Hershey Kiss. Let dry and serve!
.
.
.
#happyhanukkah #hanukkah #hanukkah2021 #hanukkahparty #hanukkahfood #hanukkahcrafts #hanukkahecipes #happychanukah #chanukah #chanukah2021 #chanukahparty

6 days ago

View on Instagram |

3/9

🦃 Happy Thanksgiving! 🦃 Today we are thankful for all of our hard-working and dedicated teammates and partners, and all of you. May your day be filled with great food, family, friends, and love. 🧡

#thanksgiving2021 #happythanksgiving #thanksgivingdinner #thanksgivingturkey #turkey #thanksgivingsides #gratitude

freshdirect

•

🦃 Happy Thanksgiving! 🦃 Today we are thankful for all of our hard-working and dedicated teammates and partners, and all of you. May your day be filled with great food, family, friends, and love. 🧡

#thanksgiving2021 #happythanksgiving #thanksgivingdinner #thanksgivingturkey #turkey #thanksgivingsides #gratitude

1 week ago

View on Instagram |

4/9

It's always a great day when we can give back to our Bronx community at our annual Give-Ember event. A huge thanks to @CityHarvestNYC, @Ruben_Diaz_Jr., @CHeastie, @JamaalTBailey36, @KevinCRiley, @ymcanyc, and hip hop legend @therulernyc for partnering with us to share turkeys, sides, fresh produce, and great music with 800 families in need yesterday. We are proud to stand together in the fight against hunger. ❤️ #Bronx #givingback #gratitude 📸: @jasondecrow

It's always a great day when we can give back to our Bronx community at our annual Give-Ember event. A huge thanks to @CityHarvestNYC, @Ruben_Diaz_Jr., @CHeastie, @JamaalTBailey36, @KevinCRiley, @ymcanyc, and hip hop legend @therulernyc for partnering with us to share turkeys, sides, fresh produce, and great music with 800 families in need yesterday. We are proud to stand together in the fight against hunger. ❤️ #Bronx #givingback #gratitude 📸: @jasondecrow

It's always a great day when we can give back to our Bronx community at our annual Give-Ember event. A huge thanks to @CityHarvestNYC, @Ruben_Diaz_Jr., @CHeastie, @JamaalTBailey36, @KevinCRiley, @ymcanyc, and hip hop legend @therulernyc for partnering with us to share turkeys, sides, fresh produce, and great music with 800 families in need yesterday. We are proud to stand together in the fight against hunger. ❤️ #Bronx #givingback #gratitude 📸: @jasondecrow

It's always a great day when we can give back to our Bronx community at our annual Give-Ember event. A huge thanks to @CityHarvestNYC, @Ruben_Diaz_Jr., @CHeastie, @JamaalTBailey36, @KevinCRiley, @ymcanyc, and hip hop legend @therulernyc for partnering with us to share turkeys, sides, fresh produce, and great music with 800 families in need yesterday. We are proud to stand together in the fight against hunger. ❤️ #Bronx #givingback #gratitude 📸: @jasondecrow

freshdirect

•

It's always a great day when we can give back to our Bronx community at our annual Give-Ember event. A huge thanks to @CityHarvestNYC, @Ruben_Diaz_Jr., @CHeastie, @JamaalTBailey36, @KevinCRiley, @ymcanyc, and hip hop legend @therulernyc for partnering with us to share turkeys, sides, fresh produce, and great music with 800 families in need yesterday. We are proud to stand together in the fight against hunger. ❤️ #Bronx #givingback #gratitude 📸: @jasondecrow

2 weeks ago

View on Instagram |

5/9

Hunger doesn't take a break for the holidays. We're proud to partner with @NYCommonPantry, whose mission is to reduce hunger and promote dignity, health, and self-sufficiency. As we approach Thanksgiving, the team at NYCP is hard at work, making sure all New Yorkers enjoy the dignity of a holiday meal. ⁣
⁣
Help support the fight against hunger and provide a Thanksgiving dinner to our neighbors in need. Donate with your FreshDirect order today: fdirect.co/donate 💙 ⁣
⁣⁣
📸: @chriswoodard16

freshdirect

•

Hunger doesn't take a break for the holidays. We're proud to partner with @NYCommonPantry, whose mission is to reduce hunger and promote dignity, health, and self-sufficiency. As we approach Thanksgiving, the team at NYCP is hard at work, making sure all New Yorkers enjoy the dignity of a holiday meal. ⁣
⁣
Help support the fight against hunger and provide a Thanksgiving dinner to our neighbors in need. Donate with your FreshDirect order today: fdirect.co/donate 💙 ⁣
⁣⁣
📸: @chriswoodard16

2 weeks ago

View on Instagram |

6/9

🚨 New Product Alert 🚨 Meat made from plants for meat lovers. Impossible™ Burger from @Impossible_Foods is now available on FreshDirect.

freshdirect

•

🚨 New Product Alert 🚨 Meat made from plants for meat lovers. Impossible™ Burger from @Impossible_Foods is now available on FreshDirect.

2 weeks ago

View on Instagram |

7/9

Continue getting to know the faces of FreshDirect with today's #EmployeeSpotlight! Today we're shouting out a teammate from our safety team. ⁣
⁣
Name: Nelson Garcia. ⁣
Position: Environmental Health and Safety Specialist⁣
Years at FreshDirect: 16 years⁣
⁣
What's your favorite part about working at FD?⁣
I love interacting with FreshDirect employees. During my 16 years at FreshDirect, I attended communication training courses, which gave me the confidence to engage with employees the way they prefer. I learned how to incorporate emotional intelligence strategies to build meaningful relationships with employees. ⁣
⁣
What's something you've learned by working at FD?⁣
Personal and professional growth experience. ⁣
⁣
What does working at FD allow you to do in your personal life?⁣
I met my wife of 12 years while working at FreshDirect. My livelihood has been supported by FreshDirect, which allows me to enjoy quality time with my wife and family. ⁣
⁣
What's a goal or a dream that you have?⁣
My goal is to move out of NYC and buy a house.⁣
⁣
#freshdirect #employeespotlight #teammember #ourteamisthebest #ouremployeesrock #employeeoftheweek #amazingwork #thankyouforyourdedication

freshdirect

•

Continue getting to know the faces of FreshDirect with today's #EmployeeSpotlight! Today we're shouting out a teammate from our safety team. ⁣
⁣
Name: Nelson Garcia. ⁣
Position: Environmental Health and Safety Specialist⁣
Years at FreshDirect: 16 years⁣
⁣
What's your favorite part about working at FD?⁣
I love interacting with FreshDirect employees. During my 16 years at FreshDirect, I attended communication training courses, which gave me the confidence to engage with employees the way they prefer. I learned how to incorporate emotional intelligence strategies to build meaningful relationships with employees. ⁣
⁣
What's something you've learned by working at FD?⁣
Personal and professional growth experience. ⁣
⁣
What does working at FD allow you to do in your personal life?⁣
I met my wife of 12 years while working at FreshDirect. My livelihood has been supported by FreshDirect, which allows me to enjoy quality time with my wife and family. ⁣
⁣
What's a goal or a dream that you have?⁣
My goal is to move out of NYC and buy a house.⁣
⁣
#freshdirect #employeespotlight #teammember #ourteamisthebest #ouremployeesrock #employeeoftheweek #amazingwork #thankyouforyourdedication

3 weeks ago

View on Instagram |

8/9

Take your dinner game to restaurant-level tonight with our Miso Marinated Black Cod. Our classic Japanese miso marinade brings the perfect balance of salty and sweet flavors to buttery, rich, and mild-flavored black cod. We've done the prep, so all you need to do is pop this fish in the oven for a few minutes and it's done. No one else needs to know how easy it is! ✨

freshdirect

•

Take your dinner game to restaurant-level tonight with our Miso Marinated Black Cod. Our classic Japanese miso marinade brings the perfect balance of salty and sweet flavors to buttery, rich, and mild-flavored black cod. We've done the prep, so all you need to do is pop this fish in the oven for a few minutes and it's done. No one else needs to know how easy it is! ✨

3 weeks ago

View on Instagram |

9/9

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