{"id":109362,"date":"2026-05-13T15:12:00","date_gmt":"2026-05-13T19:12:00","guid":{"rendered":"https:\/\/www.freshdirect.com\/blog\/?page_id=109362"},"modified":"2026-05-28T16:33:32","modified_gmt":"2026-05-28T20:33:32","slug":"38-temperatures","status":"publish","type":"page","link":"https:\/\/www.freshdirect.com\/blog\/38-temperatures\/","title":{"rendered":"How FreshDirect’s 38 Temperature Zones Keep Food In Perfect Condition"},"content":{"rendered":"\t\t
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The Difference 38 Custom Temperature Zones Makes<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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FreshDirect isn't a grocery store. \nIt's what a grocery store wishes it could be.<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tTaste the difference<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/header>\n\t\t\t

FRESHDIRECT CAMPUS | BRONX, NY<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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\n\t\t\t\t\t\t\t\t\tHow do we do fresh? Our state-of-the-art facility has 38 custom temperature zones to ensure your groceries are kept in the ideal conditions. When combined with our direct-sourcing model that shortens the supply chain,\u00a0we can guarantee food that’s delivered up to 7 days fresher than the store.<\/span><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Your grocery store is designed for people, not food<\/h3>\n\t\t\t\t
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The average supermarket has three temperatures: refrigerator, freezer, and ambient. Each of these is set according to whatever will accommodate the most items. Say you have a produce display case set to 36 F. This is too warm for the broccoli, which likes things icy at 32 F, but cold enough to damage the cucumbers, which prefer a balmy 50 F. Or take the room temperature, set to 70 F. This might be great for the comfort of shoppers, but it’s above the 57 F that a banana loves or the 65 F for a tomato\u2014meaning that when they sit out, they’re spoiling by the minute.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t

We're not like other grocers<\/h2>\n\t\t\t\t
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FreshDirect does not follow a grocery store model. Instead of retail locations, we have one central facility in the Bronx where we process inventory. Our team works directly with farmers, fishermen, and producers, so food travels straight from the source to us\u2014unlike a retailer that is at the end of a long chain of distribution centers and middlemen. <\/p>\n

As soon as goods arrive here, they’re moved to one of 38 custom-calibrated temperature zones that are set up to keep each item thriving. For example, we have a room for bananas that ripens them to a perfect yellow by the time they go into your order. And a meat and seafood area kept at a deep chill\u2014our butchers and fish cutters even have to wear heavy coats to work. <\/p>\n

When it’s time to deliver your FreshDirect order, your groceries are packed up and put into our refrigerated trucks, which then deliver them to your door. So for the entire journey, we have end-to-end control over the environment. Plus, the only people who touch your food are often just the farmer and the person preparing your order. <\/p>\n

So in addition to the perfect conditions, another perk of skipping the store is that there are no customers picking at the fruit or taking and putting back items on the shelf. Think about that next time you see a pile of bruised apples with fingerprints all over it. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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There's a Perfect Temperature for Everything<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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