{"id":112604,"date":"2026-10-16T12:25:36","date_gmt":"2026-10-16T16:25:36","guid":{"rendered":"https:\/\/www.freshdirect.com\/blog\/?p=112604"},"modified":"2026-10-21T11:22:50","modified_gmt":"2026-10-21T15:22:50","slug":"lava-pure-salmon","status":"publish","type":"post","link":"https:\/\/www.freshdirect.com\/blog\/lava-pure-salmon\/","title":{"rendered":"Sourced: Icelandic Lava Pure Salmon"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"112604\" class=\"elementor elementor-112604\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93b78c4 e-flex e-con-boxed e-con e-parent\" data-id=\"93b78c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6c8aaabb e-con-full e-flex e-con e-child\" data-id=\"6c8aaabb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5b799881 e-con-full e-flex e-con e-child\" data-id=\"5b799881\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/youtu.be\\\/QB9DYZ6Tzr8?si=-7lrA5ma8RaMT2ur&quot;,&quot;background_video_start&quot;:0,&quot;background_video_end&quot;:12.3,&quot;background_privacy_mode&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\" role=\"presentation\"><\/div>\n\t\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-23452425 e-con-full e-flex e-con e-child\" data-id=\"23452425\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e72be1d elementor-widget elementor-widget-heading\" data-id=\"4e72be1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.freshdirect.com\/blog\/freshdirect-sourced-hickory-nut-gap\/\"><h1 style=\"font-family: Circular;font-weight: 800;font-size: 52px;color: #fff;letter-spacing: 5px\">LAVA PURE SALMON<span style=\"font-family: Circular, Circular;font-size: 49px;letter-spacing: 2px;background-color: transparent\"><\/span><\/h1><\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-139dd3ce elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"139dd3ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-lfile-container=\"e360a3d6-5b95-42d1-90d7-b7b0abd6310f\" data-pm-slice=\"1 1 []\"><span style=\"color: #ffffff;\">In Iceland, ocean water is filtered by lava rocks, making it some of t<\/span><span style=\"color: #ffffff; background-color: transparent;\">he most pristine on earth. <\/span><span style=\"color: #ffffff; background-color: transparent;\">This is what Lava Pure salmon are raised in. F<\/span><span style=\"color: rgb(255, 255, 255); background-color: transparent;\">or the first time,&nbsp;<\/span><span style=\"background-color: transparent; color: rgb(255, 255, 255);\">FreshDirect is bringing this exceptional fish to New York.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64608989 e-con-full e-flex e-con e-child\" data-id=\"64608989\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f13b9f1 elementor-widget elementor-widget-heading\" data-id=\"f13b9f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Most salmon stories start in the ocean. This one starts with a volcano.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e93b4a3 elementor-widget elementor-widget-text-editor\" data-id=\"e93b4a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>About 5,200 years ago, lava poured down Iceland\u2019s coastline, met the Atlantic, and hardened into porous volcanic rock. It\u2019s still there, doing a very useful job: filtering the ocean water that seeps through it. That cold, clear water is what <a href=\"https:\/\/www.freshdirect.com\/section\/sec_fcar_lava_pure_icelandic_salmon\">Icelandic Lava Pure Salmon<\/a> are raised in, on land in enclosed tanks at a state-of-the-art aquaculture facility.<\/p><p>These fish have firm flesh, marbled white fat lines, and bright orange meat. The taste is mild, buttery, and barely needs seasoning. In Iceland, the response among chefs and local customers has been enthusiastic. Now, for the very first time, New Yorkers can get it delivered from FreshDirect.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5721b044 e-con-full e-flex e-con e-child\" data-id=\"5721b044\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2109a0 elementor-widget elementor-widget-heading\" data-id=\"d2109a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">WHY LAVA-FILTERED WATER MAKES BETTER SALMON<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30add500 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"30add500\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/QB9DYZ6Tzr8?si=BjZil3v4BV9S-cdF&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ccb996 elementor-widget elementor-widget-html\" data-id=\"8ccb996\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.fd-lp-row{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;max-width:1140px;margin:8px auto 20px;font-family:Circular,Arial,sans-serif;color:#373737}\n.fd-lp-card{display:flex;align-items:center;gap:16px;padding:20px;border:1px solid #e6e6e6;border-radius:30px;background:#fff;box-sizing:border-box}\n.fd-lp-card a{text-decoration:none;color:inherit}\n.fd-lp-card .fd-lp-img{flex:0 0 124px;display:block;border-radius:14px;overflow:hidden}\n.fd-lp-card .fd-lp-img img{display:block;width:100%;height:auto;aspect-ratio:1\/1;object-fit:cover}\n.fd-lp-card .fd-lp-body{flex:1 1 auto;min-width:0}\n.fd-lp-card .fd-lp-name{display:block;font-size:15px;line-height:1.3;margin:0 0 6px}\n.fd-lp-card .fd-lp-meta{display:flex;align-items:center;flex-wrap:wrap;gap:8px;font-size:13px;margin-bottom:10px}\n.fd-lp-card .fd-lp-pill{background:#ececec;color:#555;border-radius:999px;padding:3px 10px;font-size:11px;font-weight:600;letter-spacing:.04em}\n.fd-lp-card .fd-lp-cta{display:inline-flex;align-items:center;justify-content:center;gap:8px;background:#256820;color:#fff;border-radius:999px;padding:8px 18px;font-size:14px;font-weight:500;transition:background .2s}\n.fd-lp-card .fd-lp-cta:hover{background:#1c4f18;color:#fff}\n.fd-lp-card .fd-lp-plus{font-size:18px;line-height:1;font-weight:400}\n@media (max-width:1024px){.fd-lp-row{grid-template-columns:1fr;gap:14px;max-width:560px}.fd-lp-card{padding:14px;border-radius:24px}}\n<\/style>\n<div class=\"fd-lp-row\">\n<div class=\"fd-lp-card\">\n<a class=\"fd-lp-img\" href=\"https:\/\/www.freshdirect.com\/sea\/sea_salm\/sc\/salm_alntc\/p\/sea_pid_3604196\"><img decoding=\"async\" src=\"https:\/\/www.freshdirect.com\/media\/images\/product\/20260805_imageloads\/sea_pid_3604196_j.jpg\" alt=\"Icelandic LavaPure Salmon, Fillet\" loading=\"lazy\"><\/a>\n<div class=\"fd-lp-body\">\n<a class=\"fd-lp-name\" href=\"https:\/\/www.freshdirect.com\/sea\/sea_salm\/sc\/salm_alntc\/p\/sea_pid_3604196\">Icelandic LavaPure Salmon, Fillet<\/a>\n<div class=\"fd-lp-meta\"><span>approx. 6-8 oz<\/span><\/div>\n<a class=\"fd-lp-cta\" href=\"https:\/\/www.freshdirect.com\/sea\/sea_salm\/sc\/salm_alntc\/p\/sea_pid_3604196\"><span class=\"fd-lp-plus\">+<\/span>Add to bag<\/a>\n<\/div>\n<\/div>\n<div class=\"fd-lp-card\">\n<a class=\"fd-lp-img\" href=\"https:\/\/www.freshdirect.com\/sea\/sea_salm\/sc\/salm_alntc\/p\/sea_pid_3604219\"><img decoding=\"async\" src=\"https:\/\/www.freshdirect.com\/media\/images\/product\/20260804_imageloads\/sea_pid_3604219_z.jpg\" alt=\"Icelandic LavaPure Salmon, Steak\" loading=\"lazy\"><\/a>\n<div class=\"fd-lp-body\">\n<a class=\"fd-lp-name\" href=\"https:\/\/www.freshdirect.com\/sea\/sea_salm\/sc\/salm_alntc\/p\/sea_pid_3604219\">Icelandic LavaPure Salmon, Steak<\/a>\n<div class=\"fd-lp-meta\"><span>approx. 7-8 oz<\/span><\/div>\n<a class=\"fd-lp-cta\" href=\"https:\/\/www.freshdirect.com\/sea\/sea_salm\/sc\/salm_alntc\/p\/sea_pid_3604219\"><span class=\"fd-lp-plus\">+<\/span>Add to bag<\/a>\n<\/div>\n<\/div>\n<div class=\"fd-lp-card\">\n<a class=\"fd-lp-img\" href=\"https:\/\/www.freshdirect.com\/sea\/sea_salm\/sc\/salm_alntc\/p\/sea_pid_3604197\"><img decoding=\"async\" src=\"https:\/\/www.freshdirect.com\/media\/images\/product\/seafood_3\/sea_pid_3604197_j.jpg\" alt=\"Icelandic LavaPure Salmon, Whole Side\" loading=\"lazy\"><\/a>\n<div class=\"fd-lp-body\">\n<a class=\"fd-lp-name\" href=\"https:\/\/www.freshdirect.com\/sea\/sea_salm\/sc\/salm_alntc\/p\/sea_pid_3604197\">Icelandic LavaPure Salmon, Whole Side<\/a>\n<div class=\"fd-lp-meta\"><span>approx. 3.5 lb<\/span><\/div>\n<a class=\"fd-lp-cta\" href=\"https:\/\/www.freshdirect.com\/sea\/sea_salm\/sc\/salm_alntc\/p\/sea_pid_3604197\"><span class=\"fd-lp-plus\">+<\/span>Add to bag<\/a>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc798ee elementor-widget elementor-widget-heading\" data-id=\"bc798ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Iceland: A leader in responsible seafood<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e0b13e elementor-widget elementor-widget-text-editor\" data-id=\"4e0b13e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The world wants more salmon than it can get. Demand is climbing faster than supply. Norway and Scotland, whose farms have fed that appetite for decades, are running out of room to grow. That\u2019s where Iceland comes in. The country is ushering in the next era of premium seafood by leveraging its natural resources, investing in modern technology, and setting strict ground rules that require fisheries to act responsibly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-561f201f elementor-widget elementor-widget-heading\" data-id=\"561f201f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Water with a backstory<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fa1bcc3 elementor-widget elementor-widget-text-editor\" data-id=\"4fa1bcc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lava Pure is born of Iceland\u2019s unique geography. The farm takes advantage of three of the island nation\u2019s greatest natural assets: <strong>clean ocean water<\/strong>, <strong>fresh spring water<\/strong>, and <strong>renewable energy sources<\/strong>.<\/p><p>In their closed flow-through system, ocean water is pulled up through boreholes drilled 50 to 95 meters into the lava rock. By the time it reaches the fish tanks, the rock has already done the filtering. Add a big on-site source of fresh spring water (the same kind that\u2019s bottled and shipped around the world), and the fish get two of the country\u2019s best water sources at once.<\/p><p>Lava Pure\u2019s facilities are powered by Iceland too: the farm runs on 100% renewable hydro and geothermal energy. Iceland\u2019s volcanic terrain generates heat that keeps the farm\u2019s water at a steady 46 to 48 F all year, which is the sweet spot for Atlantic salmon.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af7d0a7 elementor-widget elementor-widget-image\" data-id=\"af7d0a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"wp-picture-112612\" style=\"display: contents;\"><source type=\"image\/webp\" srcset=\"https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-aerial-coast-1140x518-1-jpg.webp 1140w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-aerial-coast-1140x518-1-260x118-jpg.webp 260w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-aerial-coast-1140x518-1-1024x465-jpg.webp 1024w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-aerial-coast-1140x518-1-768x349-jpg.webp 768w\" sizes=\"(max-width: 1140px) 100vw, 1140px\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1140\" height=\"518\" src=\"https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-aerial-coast-1140x518-1.jpg\" class=\"attachment-full size-full wp-image-112612\" alt=\"Aerial view of green Icelandic coastline dotted with ponds meeting pale blue sea\" srcset=\"https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-aerial-coast-1140x518-1.jpg 1140w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-aerial-coast-1140x518-1-260x118.jpg 260w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-aerial-coast-1140x518-1-1024x465.jpg 1024w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-aerial-coast-1140x518-1-768x349.jpg 768w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-aerial-coast-1140x518-1-1100x500.jpg 1100w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ebc5da3 elementor-widget elementor-widget-text-editor\" data-id=\"1ebc5da3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although the farm runs on natural resources, Lava Pure salmon never swim in open sea pens. The fish live, feed and grow in enclosed tanks on land that mimic the conditions of their life cycle in the wild. This system brings together the consistency of a recirculating farm with a constant flow of Iceland\u2019s naturally filtered seawater and fresh spring water. This happens far from the wild salmon rivers that the fishing industry must protect. By leveraging nature but not interfering with it, Lava Pure stays in harmony with the local environment.<\/p><p>This setup solves a lot of the problems ocean farming is known for:<\/p><p style=\"padding-left: 40px;\"><strong>No harmful parasites.<\/strong> The pests that plague open-water pens can\u2019t get in.<\/p><p style=\"padding-left: 40px;\"><strong>No escapes.<\/strong> The farm sits far from Iceland\u2019s wild salmon rivers, and the fish can\u2019t get out.<\/p><p style=\"padding-left: 40px;\"><strong>Raised without antibiotics.<\/strong> A controlled, low-stress environment means fewer problems to treat.<\/p><p style=\"padding-left: 40px;\"><strong>No waste left in the ocean.<\/strong> What happens on the farm stays on the farm.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ad620a9 e-con-full e-flex e-con e-child\" data-id=\"1ad620a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-32a29941 e-grid e-con-full e-con e-child\" data-id=\"32a29941\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d56060f elementor-widget elementor-widget-image\" data-id=\"d56060f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"wp-picture-112629\" style=\"display: contents;\"><source type=\"image\/webp\" srcset=\"https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-salmon-swimming-og-720x480-1-jpg.webp 720w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-salmon-swimming-og-720x480-1-260x173-jpg.webp 260w\" sizes=\"(max-width: 720px) 100vw, 720px\"><img decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-salmon-swimming-og-720x480-1.jpg\" class=\"attachment-full size-full wp-image-112629\" alt=\"\" srcset=\"https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-salmon-swimming-og-720x480-1.jpg 720w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-salmon-swimming-og-720x480-1-260x173.jpg 260w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-401858ea elementor-widget elementor-widget-image\" data-id=\"401858ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"wp-picture-112636\" style=\"display: contents;\"><source type=\"image\/webp\" srcset=\"https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-fillet-720x480-1-jpg.webp 720w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-fillet-720x480-1-260x173-jpg.webp 260w\" sizes=\"(max-width: 720px) 100vw, 720px\"><img decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-fillet-720x480-1.jpg\" class=\"attachment-full size-full wp-image-112636\" alt=\"\" srcset=\"https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-fillet-720x480-1.jpg 720w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-fillet-720x480-1-260x173.jpg 260w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77b5b1ff elementor-widget elementor-widget-image\" data-id=\"77b5b1ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"wp-picture-112632\" style=\"display: contents;\"><source type=\"image\/webp\" srcset=\"https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-fillets-and-steaks-720x480-1-jpg.webp 720w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-fillets-and-steaks-720x480-1-260x173-jpg.webp 260w\" sizes=\"(max-width: 720px) 100vw, 720px\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-fillets-and-steaks-720x480-1.jpg\" class=\"attachment-full size-full wp-image-112632\" alt=\"\" srcset=\"https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-fillets-and-steaks-720x480-1.jpg 720w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-fillets-and-steaks-720x480-1-260x173.jpg 260w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c55589e elementor-widget elementor-widget-image\" data-id=\"c55589e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"wp-picture-112631\" style=\"display: contents;\"><source type=\"image\/webp\" srcset=\"https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-school-closeup-720x480-1-png.webp 720w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-school-closeup-720x480-1-260x173-png.webp 260w\" sizes=\"(max-width: 720px) 100vw, 720px\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-school-closeup-720x480-1.png\" class=\"attachment-full size-full wp-image-112631\" alt=\"\" srcset=\"https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-school-closeup-720x480-1.png 720w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/lava-pure-school-closeup-720x480-1-260x173.png 260w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6e58be elementor-widget elementor-widget-heading\" data-id=\"e6e58be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The cleanest-tasting salmon yet<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-823f566 elementor-widget elementor-widget-text-editor\" data-id=\"823f566\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Steady temperatures and a calm environment regulate the salmon in a way that shows up on the plate. You\u2019ll see the difference before you even taste it. The fillets are supple and hold their shape in the pan. The skin crisps instead of sticking, and the flakes come apart in big, glossy pieces. When you take that first bite, you\u2019re greeted by a pure, clean flavor buoyed by a creamy richness from the abundant omega-3 rich oils.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93a4f69 e-grid e-con-full e-con e-child\" data-id=\"93a4f69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c033583 elementor-widget elementor-widget-image\" data-id=\"c033583\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture class=\"wp-picture-112663\" style=\"display: contents;\"><source type=\"image\/webp\" srcset=\"https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/sea_pid_3604198_j-1024x810-jpg.webp 1024w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/sea_pid_3604198_j-260x206-jpg.webp 260w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/sea_pid_3604198_j-768x607-jpg.webp 768w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/sea_pid_3604198_j-jpg.webp 1500w\" sizes=\"(max-width: 960px) 100vw, 960px\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"759\" src=\"https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/sea_pid_3604198_j-1024x810.jpg\" class=\"attachment-large size-large wp-image-112663\" alt=\"\" srcset=\"https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/sea_pid_3604198_j-1024x810.jpg 1024w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/sea_pid_3604198_j-260x206.jpg 260w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/sea_pid_3604198_j-768x607.jpg 768w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/sea_pid_3604198_j-1140x901.jpg 1140w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2026\/10\/sea_pid_3604198_j.jpg 1500w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/picture>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f259d02 e-con-full e-flex e-con e-child\" data-id=\"f259d02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4270e03 elementor-widget elementor-widget-heading\" data-id=\"4270e03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A new offering from a longtime FreshDirect partner<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a70d7b elementor-widget elementor-widget-text-editor\" data-id=\"7a70d7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lava Pure comes to us through <a href=\"https:\/\/icemar.is\/\">IceMar<\/a>, a seafood company led by fisherman Gunnar \u00d6rlygsson. We\u2019ve worked with Gunnar and his team for over twenty years and were his first customers in the US. Throughout this long relationship, IceMar has been our go-to for wild-caught cod, haddock, and flounder. From their base in Keflavik, it\u2019s just a short drive to the airport, where their fish are loaded onto a plane to JFK and potentially in your order within hours.<\/p><p style=\"font-size: 20px;\"><strong>Read more:<\/strong> <a href=\"https:\/\/www.freshdirect.com\/blog\/icemar-icelandic-cod\/\">Sourced: IceMar Icelandic Cod \u00bb<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7c20c9 e-con-full e-flex e-con e-child\" data-id=\"a7c20c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-140ed28 e-con-full e-flex e-con e-child\" data-id=\"140ed28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1f002c elementor-widget elementor-widget-text-editor\" data-id=\"e1f002c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019ve trusted IceMar for decades because they\u2019ve always upheld the high standards we\u2019ve set: To deliver the highest quality fish at the peak of freshness and to maintain an unwavering commitment to responsible sourcing and environmental stewardship. With Lava Pure, they\u2019ve built a new model for salmon farming that is at the forefront of their industry. On your plate, it translates into the most extraordinary fish.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0f08b5 elementor-widget elementor-widget-spacer\" data-id=\"b0f08b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e59cd7 elementor-widget elementor-widget-button\" data-id=\"6e59cd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.freshdirect.com\/section\/sec_fcar_lava_pure_icelandic_salmon\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Find Lava Pure salmon at FreshDirect<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In Iceland, ocean water runs through ancient lava rock and is naturally filtered. It&#8217;s some of the purest on earth\u2014and what Lava Pure salmon are raised in. <\/p>\n","protected":false},"author":69275,"featured_media":112636,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[2732],"tags":[],"class_list":["post-112604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recipes"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.freshdirect.com\/blog\/wp-json\/wp\/v2\/posts\/112604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freshdirect.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freshdirect.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freshdirect.com\/blog\/wp-json\/wp\/v2\/users\/69275"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freshdirect.com\/blog\/wp-json\/wp\/v2\/comments?post=112604"}],"version-history":[{"count":131,"href":"https:\/\/www.freshdirect.com\/blog\/wp-json\/wp\/v2\/posts\/112604\/revisions"}],"predecessor-version":[{"id":112808,"href":"https:\/\/www.freshdirect.com\/blog\/wp-json\/wp\/v2\/posts\/112604\/revisions\/112808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freshdirect.com\/blog\/wp-json\/wp\/v2\/media\/112636"}],"wp:attachment":[{"href":"https:\/\/www.freshdirect.com\/blog\/wp-json\/wp\/v2\/media?parent=112604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freshdirect.com\/blog\/wp-json\/wp\/v2\/categories?post=112604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freshdirect.com\/blog\/wp-json\/wp\/v2\/tags?post=112604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}