{"id":92931,"date":"2023-11-13T17:37:00","date_gmt":"2023-11-13T21:37:00","guid":{"rendered":"https:\/\/www.freshdirect.com\/blog\/?p=92931"},"modified":"2026-04-15T12:50:09","modified_gmt":"2026-04-15T16:50:09","slug":"40-eye-opening-online-grocery-shopping-statistics","status":"publish","type":"post","link":"https:\/\/www.freshdirect.com\/blog\/40-eye-opening-online-grocery-shopping-statistics\/","title":{"rendered":"40 Eye-Opening Online Grocery Shopping Statistics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"92931\" class=\"elementor elementor-92931\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-721e1c6 e-flex e-con-boxed e-con e-parent\" data-id=\"721e1c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a66f51 elementor-widget elementor-widget-text-editor\" data-id=\"5a66f51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Online grocery shopping has transformed the way people stock their kitchens, offering unparalleled convenience and accessibility.\u00a0<\/span><span style=\"font-weight: 400;\">What began as a niche option for tech-savvy consumers has now become a mainstream choice for households across the globe!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b524aae elementor-widget elementor-widget-image\" data-id=\"b524aae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2024\/11\/grocery_delivery-1-1024x576.webp\" class=\"attachment-large size-large wp-image-92951\" alt=\"\" srcset=\"https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2024\/11\/grocery_delivery-1-1024x576.webp 1024w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2024\/11\/grocery_delivery-1-260x146.webp 260w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2024\/11\/grocery_delivery-1-768x432.webp 768w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2024\/11\/grocery_delivery-1-jpg.webp 1100w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96baf3d e-flex e-con-boxed e-con e-parent\" data-id=\"96baf3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9781bda elementor-widget elementor-widget-text-editor\" data-id=\"9781bda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Whether you&#8217;re a busy parent juggling a packed schedule or someone looking to avoid the crowds, online grocery platforms provide a flexible, efficient way to meet your shopping needs. <\/span><span style=\"font-weight: 400;\">This shift has been driven by several factors, including advancements in technology, the rise of app-based shopping, and a growing demand for contactless delivery options. <\/span><span style=\"font-weight: 400;\">As more consumers turn to digital platforms, questions often arise about how to get the most out of the online grocery shopping experience. <\/span><span style=\"font-weight: 400;\">Statistics do a great job of illustrating the growth and importance of a particular movement\u2014let\u2019s look at some for online grocery shopping. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b45ec85 e-flex e-con-boxed e-con e-parent\" data-id=\"b45ec85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa6d021 elementor-widget elementor-widget-text-editor\" data-id=\"aa6d021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">General Online Grocery Shopping Statistics<\/span><\/h2><p><span style=\"font-weight: 400;\">Online grocery shopping has become a staple for many households, offering the convenience of shopping from home, saving time, and avoiding crowded stores.\u00a0<\/span><span style=\"font-weight: 400;\">Since the pandemic, online grocery shopping has continued to thrive, revolutionizing the way consumers purchase food and essentials.\u00a0<\/span><span style=\"font-weight: 400; font-family: circular-medium;\">But just how big is this shift?\u00a0<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 17px;\">In 2023, 54.3% of US consumers purchased groceries online<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 17px;\">The online grocery market has boomed, and sales in the US were expected to reach $219.9 billion by 2024\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 17px;\">Online grocery shopping is expected to go by 2026, making up a projected 19% of all ecommerce sales\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 17px;\">In just four years, the amount of people grocery shopping online has gone up from 52% in 2020 to 67% in 2024<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68dd0ef elementor-widget elementor-widget-text-editor\" data-id=\"68dd0ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">How Often People Shop For Groceries Online<\/span><\/h2><p><span style=\"font-weight: 400;\">Online grocery shopping has become a regular activity for many, with consumers forming new habits around digital purchases.\u00a0<\/span><span style=\"font-weight: 400;\">Whether they\u2019re making weekly orders or mixing it up with in-store shopping, one thing is clear: online grocery shopping is no longer a novelty, but a part of everyday life for many households.<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Around 25% of people shop for groceries online weekly.\u00a0<\/span>Meanwhile, 28% do so monthly<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The number is rising as time goes on, however\u201457% mentioned that they are spending more online than they did just one year prior<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-960b838 elementor-widget elementor-widget-text-editor\" data-id=\"960b838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignright wp-image-92935\" src=\"https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2024\/11\/grocery_unbagging-jpg.webp\" alt=\"\" width=\"420\" height=\"420\" srcset=\"https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2024\/11\/grocery_unbagging-jpg.webp 1100w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2024\/11\/grocery_unbagging-260x260.webp 260w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2024\/11\/grocery_unbagging-1024x1024.webp 1024w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2024\/11\/grocery_unbagging-150x150.webp 150w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2024\/11\/grocery_unbagging-768x768.webp 768w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2024\/11\/grocery_unbagging-75x75.webp 75w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/>Average Order Size For Online Grocery Shopping<\/span><\/h2><p><span style=\"font-weight: 400;\">One of the clear advantages of online grocery shopping is the ability to buy in bulk or stock up on multiple items with ease.\u00a0<\/span><span style=\"font-weight: 400;\">This trend often leads to larger order sizes compared to traditional in-store purchases, which is reflected in the numbers.\u00a0<\/span><span style=\"font-weight: 400;\">As shoppers become more comfortable with online platforms, they&#8217;re adding more items to their carts, increasing the average size of their orders.<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The average online grocery order is valued at around $109 per transaction.\u00a0<\/span>This is much higher than the average in-store purchase, which is only $44.02<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baf1d23 elementor-widget elementor-widget-text-editor\" data-id=\"baf1d23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Why Do People Shop For Groceries Online?<\/span><\/h2><p><span style=\"font-weight: 400;\">The rise of online grocery shopping is driven by several key factors, all revolving around the convenience and flexibility that digital platforms offer.\u00a0<\/span><span style=\"font-weight: 400;\">Shoppers are increasingly turning to online services not just for the ease of use, but for a host of practical benefits that improve their overall shopping experience.<\/span><\/p><p><span style=\"font-weight: 400;\">According to a survey conducted by Chicory:<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">74% shop online for the convenience factor<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">37% say that price is the main driving factor<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">35% cite accessibility as the reason why they shop for groceries online<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">24% say it\u2019s because they\u2019ve built a habit<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">22% shop for groceries online for health concerns<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">20% are motivated by a loyalty program<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">19% simply prefer the experience to in-store shopping<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1f9164 elementor-widget elementor-widget-text-editor\" data-id=\"f1f9164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Online Grocery Shopping Demographics<\/span><\/h2><p><span style=\"font-weight: 400;\">Online grocery shopping attracts a diverse group of consumers, but certain demographics are more likely to engage with these services than others.\u00a0<\/span><span style=\"font-weight: 400;\">Understanding who is shopping online helps retailers tailor their offerings and target the right audiences.<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Younger adults are more likely to shop for groceries online\u201418 to 35 year olds are around 119% more likely, to be exact<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Around 40% of Millennials and Gen Z shop for groceries online every week<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In 2023, a <\/span><a href=\"https:\/\/www.pymnts.com\/news\/ecommerce\/2023\/more-men-than-women-order-groceries-online\/#:~:text=In%20percentages%2C%2043%25%20of%20men,of%20women%20said%20the%20same.\"><span style=\"font-weight: 400;\">study done by PYMNTS<\/span><\/a><span style=\"font-weight: 400;\"> showed that 43% of men shopped for groceries online. <\/span><span style=\"font-weight: 400;\">Compare this to just 35% of women<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Those with higher income are more likely to shop for groceries online\u201476% of people earning over $100,000 per year vs. 61% of shoppers earning $25,000 per year<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">City size also has an effect on online grocery shopping. According to a PowerReviews survey:<\/span><\/li><\/ul><\/li><\/ul><p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">&#8211; 77% of people living in a city with a population over 500,000 shopped for groceries online<\/span><\/p><p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">&#8211; 71% of people living in a suburban area within 30 miles of a major city<\/span><\/p><p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">&#8211; 74% of people living in a city with a population between 50,000 and 500,000<\/span><\/p><p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">&#8211; Only 65% of people living in a city with a population under 50,000<\/span><\/p><p style=\"padding-left: 80px;\"><span style=\"font-weight: 400;\">&#8211; 86% of people living with children shopped for groceries online. <\/span><span style=\"font-weight: 400;\">Compare this to 61% of people living with a significant other. <\/span><span style=\"font-weight: 400;\">Meanwhile, 60% of single adults shopped for groceries online.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18065f0 elementor-widget elementor-widget-text-editor\" data-id=\"18065f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignright wp-image-92938\" src=\"https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2024\/11\/grocery_cooking-jpg.webp\" alt=\"\" width=\"420\" height=\"420\" srcset=\"https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2024\/11\/grocery_cooking-jpg.webp 720w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2024\/11\/grocery_cooking-260x260.webp 260w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2024\/11\/grocery_cooking-150x150.webp 150w, https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2024\/11\/grocery_cooking-75x75.webp 75w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/>The Most Popular Online Grocery Shopping Categories<\/span><\/h2><p><span style=\"font-weight: 400;\">When it comes to online grocery shopping, certain product categories consistently rank as the most popular among consumers.\u00a0<\/span><span style=\"font-weight: 400;\">Shoppers often look for convenience in purchasing staple items, but there is also growing interest in fresh and perishable products. <\/span><span style=\"font-weight: 400;\">Here is some information courtesy of the Chicory online grocery report:<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Snack foods take the top spot at 73%<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Grains and starches are at 64%<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Condiments, sauces, and dressings come in at 63%\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sweets come in next at 47%<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Baking needs are at 44%<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bakery items themselves come in at 37%<\/span><\/li><\/ul><\/li><\/ul><p><span style=\"font-weight: 400;\">It doesn\u2019t stop there, though. Shoppers are certainly comfortable purchasing perishable items online, too!<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">64% of shoppers reported purchasing <\/span><a href=\"https:\/\/www.freshdirect.com\/d\/dai\"><span style=\"font-weight: 400;\">dairy<\/span><\/a><span style=\"font-weight: 400;\"> online<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">60% purchased <\/span><a href=\"https:\/\/www.freshdirect.com\/sd\/fresh_produce\"><span style=\"font-weight: 400;\">produce<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">55% purchased <\/span><a href=\"https:\/\/www.freshdirect.com\/meat_seafood\/d\/mea\"><span style=\"font-weight: 400;\">meat<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">55% purchased <a href=\"https:\/\/www.freshdirect.com\/d\/fro\">frozen food<\/a> or <a href=\"https:\/\/www.freshdirect.com\/deli_prepared\/meals\/sc\/meals_entrees_single\">meals<\/a><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">33% purchased <a href=\"https:\/\/www.freshdirect.com\/dai\/sc\/dai_soy\">alternatives to dairy or meat<\/a> (vegan, vegetarian, etc.)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">22% purchased <\/span><a href=\"https:\/\/www.freshdirect.com\/meat_seafood\/d\/sea\"><span style=\"font-weight: 400;\">seafood<\/span><\/a><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff5effb elementor-widget elementor-widget-text-editor\" data-id=\"ff5effb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Online Grocery Shopping FAQs<\/span><\/h2><p><span style=\"font-weight: 400;\">Online grocery shopping has rapidly grown in popularity, offering a convenient and time-saving alternative to traditional in-store shopping.\u00a0<\/span><span style=\"font-weight: 400;\">As an online grocer, FreshDirect often gets questions about how it works, what to expect, and how to make the most of the experience. For more information about ordering groceries online at FreshDirect, <a href=\"https:\/\/www.freshdirect.com\/help\">head to the FAQ page<\/a>.<\/span><\/p><h3><span style=\"font-weight: 400;\">How does online grocery shopping work?<\/span><\/h3><p><span style=\"font-weight: 400;\">Online grocery shopping allows you to browse a retailer\u2019s website or app, add items to your cart, and then choose either delivery or pickup. Once your order is placed, the store prepares the items, and you can schedule a delivery or pick-up at a convenient time.\u00a0<\/span><span style=\"text-align: var(--text-align);\">Many services (such as FreshDirect) also offer on-demand, same-day, and next-day delivery, providing ultimate flexibility for busy lifestyles.<\/span><\/p><h3><span style=\"font-weight: 400;\">Is online grocery shopping more expensive than shopping in-store?<\/span><\/h3><p><span style=\"font-weight: 400;\">While prices for products are typically the same, online grocery shopping can include additional fees such as delivery charges, service fees, or minimum order requirements.\u00a0<\/span><span style=\"text-align: var(--text-align);\">However, shoppers may find savings in avoiding impulse purchases, using digital coupons, and taking advantage of exclusive online discounts. Additionally, some platforms offer subscription services that waive delivery fees for frequent shoppers, such as <a href=\"https:\/\/www.freshdirect.com\/deliverypass?srsltid=AfmBOoqnNhRsa-eL9Y928FsQ5iID86KK8WuqmdjpPtNHOzekDbO5l9rF\">FreshDirect DeliveryPass<\/a>.<\/span><\/p><h3><span style=\"font-weight: 400;\">Can I buy fresh produce online?<\/span><\/h3><p><span style=\"font-weight: 400;\">Absolutely!\u00a0<\/span><a style=\"text-align: var(--text-align); background-color: #ffffff;\" href=\"https:\/\/www.freshdirect.com\/blog\/fruits-vegetables-in-season-nyc\/\"><span style=\"font-weight: 400;\">Fresh produce<\/span><\/a><span style=\"text-align: var(--text-align);\"> is actually one of the top-selling categories for online grocery shoppers.\u00a0<\/span><span style=\"text-align: var(--text-align);\">Many platforms have indicators for freshness and ripeness (such as FreshDirect&#8217;s <a href=\"https:\/\/www.freshdirect.com\/d\/toprated\">Peak Quality<\/a> label), and services ensure that perishable items are handled with care. Some retailers guarantee the quality of fresh produce, offering refunds or replacements if the delivered items don\u2019t meet your expectations.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Can I buy alcohol online?<br \/><\/span><span style=\"font-weight: 400; text-align: var(--text-align); font-family: circular-regular; font-size: 17px; color: #464646;\">In the United States, regulations regarding the sale of alcohol vary by state. In New York, you can buy alcohol online if you are at least 21 years old and provide identification to the delivery person. <a href=\"https:\/\/www.freshdirect.com\/d\/fdw\">FreshDirect Wine &amp; Spirits<\/a> offers a full selection of bottles and you can even get them with your groceries in our New York delivery zones.<\/span><\/h3><div><p style=\"padding-left: 40px;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-60766 alignleft\" src=\"https:\/\/www.freshdirect.com\/blog\/wp-content\/uploads\/2022\/10\/wine-spirits-thumbnail.jpg\" alt=\"\" width=\"130\" height=\"48\" \/><\/p><p><span style=\"font-family: circular-regular; font-size: 13px;\">Wine and spirits are sold by FreshDirect Wine &amp; Spirits, License # 1277181 3 Flushing Ave, Brooklyn, NY 11205. Tel. (718) 927-1515 Mon\u2013Sat: 10 AM\u20138 PM Sunday: 12 PM\u20138 PM<\/span><\/p><\/div><div><span style=\"font-weight: 400;\">\u00a0<\/span><\/div><h3><span style=\"font-weight: 400;\">Are online grocery orders safe during delivery?<\/span><\/h3><p><span style=\"font-weight: 400;\">Yes, online grocery services take food safety seriously, especially for perishable items like dairy, meat, and fresh produce.\u00a0<\/span><span style=\"text-align: var(--text-align);\">Groceries are typically packed in insulated bags or coolers to maintain appropriate temperatures. Many services also offer contactless delivery options to minimize handling, ensuring both safety and convenience for customers. <a href=\"https:\/\/www.freshdirect.com\/browse?id=food_safety_freshdirect&amp;srsltid\">Learn more about food safety at FreshDirect here &gt;&gt;<\/a><\/span><\/p><h3><span style=\"font-weight: 400;\">How do I save money when shopping for groceries online?<\/span><\/h3><p><span style=\"font-weight: 400;\">There are several ways to save money when shopping for groceries online.\u00a0<\/span><span style=\"text-align: var(--text-align);\">Look for digital coupons, use promo codes, sign up for loyalty programs, or take advantage of bulk-buying options. On FreshDirect, you can head to the <a href=\"https:\/\/www.freshdirect.com\/deals_sale\">Deals &amp; Sale<\/a> page to browse all of the current discounts. Many services also offer special deals for first-time shoppers or those who meet a minimum order threshold. Comparison shopping between different platforms can also help you find the best prices.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e7d4b21 e-con-full e-flex e-con e-parent\" data-id=\"1e7d4b21\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5bd9f87e e-con-full e-flex e-con e-child\" data-id=\"5bd9f87e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-599f0ea8 e-con-full e-flex e-con e-child\" data-id=\"599f0ea8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-456c7ad7 elementor-widget elementor-widget-heading\" data-id=\"456c7ad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get Your Favorite Grocery Items Delivered To Your Door<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-181fdd0 elementor-widget elementor-widget-text-editor\" data-id=\"181fdd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #ffffff;\"><span style=\"font-weight: 400;\">Whether you\u2019re in <\/span><a style=\"color: #ffffff;\" href=\"https:\/\/www.freshdirect.com\/browse?id=grocery_delivery_manhattan\"><span style=\"font-weight: 400;\">Manhattan<\/span><\/a><span style=\"font-weight: 400;\">, the <\/span><a style=\"color: #ffffff;\" href=\"https:\/\/www.freshdirect.com\/browse?id=grocery_delivery_bronx\"><span style=\"font-weight: 400;\">Bronx<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a style=\"color: #ffffff;\" href=\"https:\/\/www.freshdirect.com\/browse?id=grocery_delivery_brooklyn\"><span style=\"font-weight: 400;\">Brooklyn<\/span><\/a><span style=\"font-weight: 400;\">, or elsewhere in the New York area, you can have all the grocery items you need delivered straight to your door!\u00a0<\/span><span style=\"font-weight: 400;\">Together with our farm partners, FreshDirect has hassle-free same-day delivery for <\/span><a style=\"color: #ffffff;\" href=\"https:\/\/www.freshdirect.com\/sd\/fresh_produce\"><span style=\"font-weight: 400;\">produce<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a style=\"color: #ffffff;\" href=\"https:\/\/www.freshdirect.com\/sd\/meat_seafood\"><span style=\"font-weight: 400;\">meats<\/span><\/a><span style=\"font-weight: 400;\">, and other products. You can also get basic grocery items, snacks, bakery items, and much more. <\/span><span style=\"font-weight: 400;\">FreshDirect can make sure that you have what you need. <\/span><span style=\"font-weight: 400;\">Start your order today!<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fccbe61 elementor-widget elementor-widget-heading\" data-id=\"fccbe61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.freshdirect.com\/\"><h2 style=\"font-family: Circular-medium;color:  #fff;font-size: 17px\">START YOUR ONLINE GROCERY ORDER<span style=\"color: var( --e-global-color-ab9e65f );font-family: circular-bold;font-weight: 500;background-color: var( --e-global-color-64e9818 )\"><\/span><\/h2><\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f7e7ae2 e-con-full e-flex e-con e-child\" data-id=\"4f7e7ae2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59ea204 e-flex e-con-boxed e-con e-parent\" data-id=\"59ea204\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Online grocery shopping has transformed the way people stock their kitchens, offering unparalleled convenience and accessibility.\u00a0What began as a niche option for tech-savvy consumers has now become a mainstream choice for households across the globe! Whether you&#8217;re a busy parent juggling a packed schedule or someone looking to avoid the crowds, online grocery platforms provide a flexible, efficient way to meet your shopping needs. This shift has been driven by several factors, including advancements in technology, the rise of app-based shopping, and a growing demand for contactless delivery options. As more consumers turn to digital platforms, questions often arise about how to get the most out of the online grocery shopping experience. Statistics do a great job of illustrating the growth and importance of a particular movement\u2014let\u2019s look at some for online grocery shopping. General Online Grocery Shopping Statistics Online grocery shopping has become a staple for many households, offering the convenience of shopping from home, saving time, and avoiding crowded stores.\u00a0Since the pandemic, online grocery shopping has continued to thrive, revolutionizing the way consumers purchase food and essentials.\u00a0But just how big is this shift?\u00a0 In 2023, 54.3% of US consumers purchased groceries online The online grocery market has boomed, and sales in the US were expected to reach $219.9 billion by 2024\u00a0 Online grocery shopping is expected to go by 2026, making up a projected 19% of all ecommerce sales\u00a0 In just four years, the amount of people grocery shopping online has gone up from 52% in 2020 to 67% in 2024 How Often People Shop For Groceries Online Online grocery shopping has become a regular activity for many, with consumers forming new habits around digital purchases.\u00a0Whether they\u2019re making weekly orders or mixing it up with in-store shopping, one thing is clear: online grocery shopping is no longer a novelty, but a part of everyday life for many households. Around 25% of people shop for groceries online weekly.\u00a0Meanwhile, 28% do so monthly The number is rising as time goes on, however\u201457% mentioned that they are spending more online than they did just one year prior Average Order Size For Online Grocery Shopping One of the clear advantages of online grocery shopping is the ability to buy in bulk or stock up on multiple items with ease.\u00a0This trend often leads to larger order sizes compared to traditional in-store purchases, which is reflected in the numbers.\u00a0As shoppers become more comfortable with online platforms, they&#8217;re adding more items to their carts, increasing the average size of their orders. The average online grocery order is valued at around $109 per transaction.\u00a0This is much higher than the average in-store purchase, which is only $44.02 Why Do People Shop For Groceries Online? The rise of online grocery shopping is driven by several key factors, all revolving around the convenience and flexibility that digital platforms offer.\u00a0Shoppers are increasingly turning to online services not just for the ease of use, but for a host of practical benefits that improve their overall shopping experience. According to a survey conducted by Chicory: 74% shop online for the convenience factor 37% say that price is the main driving factor 35% cite accessibility as the reason why they shop for groceries online 24% say it\u2019s because they\u2019ve built a habit 22% shop for groceries online for health concerns 20% are motivated by a loyalty program 19% simply prefer the experience to in-store shopping Online Grocery Shopping Demographics Online grocery shopping attracts a diverse group of consumers, but certain demographics are more likely to engage with these services than others.\u00a0Understanding who is shopping online helps retailers tailor their offerings and target the right audiences. Younger adults are more likely to shop for groceries online\u201418 to 35 year olds are around 119% more likely, to be exact Around 40% of Millennials and Gen Z shop for groceries online every week In 2023, a study done by PYMNTS showed that 43% of men shopped for groceries online. Compare this to just 35% of women Those with higher income are more likely to shop for groceries online\u201476% of people earning over $100,000 per year vs. 61% of shoppers earning $25,000 per year City size also has an effect on online grocery shopping. According to a PowerReviews survey: &#8211; 77% of people living in a city with a population over 500,000 shopped for groceries online &#8211; 71% of people living in a suburban area within 30 miles of a major city &#8211; 74% of people living in a city with a population between 50,000 and 500,000 &#8211; Only 65% of people living in a city with a population under 50,000 &#8211; 86% of people living with children shopped for groceries online. Compare this to 61% of people living with a significant other. Meanwhile, 60% of single adults shopped for groceries online. The Most Popular Online Grocery Shopping Categories When it comes to online grocery shopping, certain product categories consistently rank as the most popular among consumers.\u00a0Shoppers often look for convenience in purchasing staple items, but there is also growing interest in fresh and perishable products. Here is some information courtesy of the Chicory online grocery report: Snack foods take the top spot at 73% Grains and starches are at 64% Condiments, sauces, and dressings come in at 63%\u00a0 Sweets come in next at 47% Baking needs are at 44% Bakery items themselves come in at 37% It doesn\u2019t stop there, though. Shoppers are certainly comfortable purchasing perishable items online, too! 64% of shoppers reported purchasing dairy online 60% purchased produce 55% purchased meat 55% purchased frozen food or meals 33% purchased alternatives to dairy or meat (vegan, vegetarian, etc.) 22% purchased seafood Online Grocery Shopping FAQs Online grocery shopping has rapidly grown in popularity, offering a convenient and time-saving alternative to traditional in-store shopping.\u00a0As an online grocer, FreshDirect often gets questions about how it works, what to expect, and how to make the most of the experience. For more information about ordering groceries online at FreshDirect, head to the FAQ page. How does online grocery shopping work? Online grocery shopping allows you to browse a retailer\u2019s website or app, add items to your cart, and then choose either delivery or pickup. Once your order is placed, the store prepares the items, and you can schedule a delivery or pick-up at a convenient time.\u00a0Many services (such as FreshDirect) also offer on-demand, same-day, and next-day delivery, providing ultimate flexibility for busy lifestyles. Is online grocery shopping more expensive than shopping in-store? While prices for products are typically the same, online grocery shopping can include additional fees such as delivery charges, service fees, or minimum order requirements.\u00a0However, shoppers may find savings in avoiding impulse purchases, using digital coupons, and taking advantage of exclusive online discounts. Additionally, some platforms offer subscription services that waive delivery fees for frequent shoppers, such as FreshDirect DeliveryPass. Can I buy fresh produce online? Absolutely!\u00a0Fresh produce is actually one of the top-selling categories for online grocery shoppers.\u00a0Many platforms have indicators for freshness and ripeness (such as FreshDirect&#8217;s Peak Quality label), and services ensure that perishable items are handled with care. Some retailers guarantee the quality of fresh produce, offering refunds or replacements if the delivered items don\u2019t meet your expectations.\u00a0 Can I buy alcohol online?In the United States, regulations regarding the sale of alcohol vary by state. In New York, you can buy alcohol online if you are at least 21 years old and provide identification to the delivery person. FreshDirect Wine &amp; Spirits offers a full selection of bottles and you can even get them with your groceries in our New York delivery zones. Wine and spirits are sold by FreshDirect Wine &amp; Spirits, License # 1277181 3 Flushing Ave, Brooklyn, NY 11205. Tel. (718) 927-1515 Mon\u2013Sat: 10 AM\u20138 PM Sunday: 12 PM\u20138 PM \u00a0 Are online grocery orders safe during delivery? Yes, online grocery services take food safety seriously, especially for perishable items like dairy, meat, and fresh produce.\u00a0Groceries are typically packed in insulated bags or coolers to maintain appropriate temperatures. Many services also offer contactless delivery options to minimize handling, ensuring both safety and convenience for customers. Learn more about food safety at FreshDirect here &gt;&gt; How do I save money when shopping for groceries online? There are several ways to save money when shopping for groceries online.\u00a0Look for digital coupons, use promo codes, sign up for loyalty programs, or take advantage of bulk-buying options. On FreshDirect, you can head to the Deals &amp; Sale page to browse all of the current discounts. Many services also offer special deals for first-time shoppers or those who meet a minimum order threshold. Comparison shopping between different platforms can also help you find the best prices. Get Your Favorite Grocery Items Delivered To Your Door Whether you\u2019re in Manhattan, the Bronx, Brooklyn, or elsewhere in the New York area, you can have all the grocery items you need delivered straight to your door!\u00a0Together with our farm partners, FreshDirect has hassle-free same-day delivery for produce, meats, and other products. You can also get basic grocery items, snacks, bakery items, and much more. FreshDirect can make sure that you have what you need. Start your order today! START YOUR ONLINE GROCERY ORDER<\/p>\n","protected":false},"author":69275,"featured_media":92935,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[221],"tags":[],"class_list":["post-92931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-food-tips"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.freshdirect.com\/blog\/wp-json\/wp\/v2\/posts\/92931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freshdirect.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freshdirect.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freshdirect.com\/blog\/wp-json\/wp\/v2\/users\/69275"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freshdirect.com\/blog\/wp-json\/wp\/v2\/comments?post=92931"}],"version-history":[{"count":11,"href":"https:\/\/www.freshdirect.com\/blog\/wp-json\/wp\/v2\/posts\/92931\/revisions"}],"predecessor-version":[{"id":92957,"href":"https:\/\/www.freshdirect.com\/blog\/wp-json\/wp\/v2\/posts\/92931\/revisions\/92957"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freshdirect.com\/blog\/wp-json\/wp\/v2\/media\/92935"}],"wp:attachment":[{"href":"https:\/\/www.freshdirect.com\/blog\/wp-json\/wp\/v2\/media?parent=92931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freshdirect.com\/blog\/wp-json\/wp\/v2\/categories?post=92931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freshdirect.com\/blog\/wp-json\/wp\/v2\/tags?post=92931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}