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About Us

FreshDirect has offered the best in fresh food since 2002—we can proudly say that we pioneered online grocery shopping. Get the best in-season picks, local goods, chef-prepared meals, and your favorite brands delivered to your home or office. From our state-of-the art facility in the Bronx, we provide grocery delivery to the greater New York City metropolitan area, with seasonal service to eastern Long Island and the Jersey Shore.

Grocery Delivery In 3 Simple Steps

  • Grocery shop anywhere, anytime with the FreshDirect website or mobile app.

  • Your order is prepared at our state-of-the-art facility that's designed to keep food fresh.

  • Our refrigerated trucks will deliver during the timeslot that works for you.

Our Promise

FreshDirect is driven by innovation: We deliver the highest quality, freshest food. We create food experiences. We drive simple, healthy solutions that make every day better. You deserve a life that is joyful and delicious, which is why our team and the partners we work with are committed to delivering only the very best to you.

Quality Backed by The Experts

We want you to know what's really great (and what's not). That's why we have a rating system to guide you to the best fruit, vegetables, and seafood. Our experts taste over 800 fresh products daily and rate them so you always know whats great right now. That's because we're committed to making sure your order is perfect and you're completely satisfied. So if something you receive is ever not up to your standards, let us know and we'll make it right—that's our 100% Happiness Guarantee.

Save With Fresh Deals

Look for new Fresh Deals every Thursday to save on our favorite peak-season picks and recommendations. Not many grocers put their best food on sale, but we do. Because when something is great, we want everyone to try it. Shop Now 

Try DeliveryPass For Free

A DeliveryPass subscription gives you unlimited free grocery delivery, plus the ability to reserve a timeslot. Start with a free trial and you'll get 60 days of free delivery and $5 off orders Tuesday—Friday. After that, the cost pays for itself if you order more than once a month. Shop Now 

FreshDirect at the Office

Since 2006, FreshDirect has helped businesses fuel happy workdays. We offer a one-stop shop for stocking the workplace pantry, filling up on snacks and supplies, and ordering catering and beverages for meetings and gatherings. And with our dedicated corporate concierge team, we're always here to help you delight your team. Shop For The Office 

Ready to shop? Get started with these tips.

FreshDirect In The Community

Giving back and supporting our neighbors is an important part of our mission. We partner with many local organizations in order to make a positive impact, and are committed to addressing food insecurity locally.

FreshDirect is proud to support the New York Common Pantry in its efforts to reduce hunger while promoting dignity and self-sufficiency. Learn More 

Working At FreshDirect

At FreshDirect, we've created an environment that thrives on teamwork, where associates can innovate, grow, and have successful careers. Most of our leaders have come up through our ranks. Because of our team's extraordinary efforts, we are a leading innovator in the e‑commerce and grocery industries. View jobs at FreshDirect 

FreshDirect Milestones

Since our launch in 2002, FreshDirect has been a leading innovator in the e‑commerce and grocery industries.

Click for a timeline of FreshDirect milestones