Oatgurt. It may sound like the noise a jungle animal makes, but it's really a spot-on name for this product. Because just like yo-gurt, oat-gurt is amazing with granola or berries or in a smoothie or in recipes, etc. And it has a similar consistency to yogurt. Yeah, both are pretty awesome. But they are not the same because yogurt is made with milk and has no oats, while Oatgurt is made with oats and has no milk, which is probably pretty obvious. The alternative was to call our Oatgurt "fermented oat base" but it just doesn't have the same ring to it. Or sound anything like a jungle animal. (from Oatly)