Our 100% fruit juices are pressed on the orchard using time honored methods that capture the fruit's true essence and flavor. Cold pressed and unfiltered, these juices provide a good source of fiber and are 50-80% more effective as an antioxidant than clear apple juice. We believe the secret to making deliciously fresh juice is to keep it simple, so we simply press whole fruit and add little else. (from Red Jacket Orchards)