We know what you're thinking. Why does Brad's care so much about kale to provide you with a distinct variety of flavors AND a naked kale chip? Our commitment to you revolves around a passion for healthy living. Bringing you better options is at the core of our chip making process. Take a look down the snack aisle of your local store. Maybe you live around one of those awesome gourmet deli's and you've got edamame and seaweed chips out the kazoo, but for those who don't, there's Brad's. We're here to give you an alternative to all the empty options, things that might drain you. No mystery ingredients, preservatives or "fragrances" were used in making these chips. What does this mean for you? More iron, calcium, vitamin A, C and way more nutrients than any other vegetable. The choice is simple, and the choice is yours. (from Brad's)