Charmin Ultra Strong is woven like a washcloth and just cleans better than the leading bargain brand, so you can be Charmin clean and proud of it. It's 4X stronger* and you can use less versus the leading bargain brand. When you buy Charmin Ultra Strong Mega Roll toilet paper, you get a big, long-lasting roll because one Charmin Mega Roll equals 4 Regular Rolls**. (from Charmin)
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