Tide Plus Coldwater Clean delivers the amazing clean and brilliant color protection you expect from Tide, even in cold water. Tide Plus Coldwater Clean is specially formulated for cold water conditions, allowing you to save 50% on your energy bills when you switch loads from warm to cold. As part of the Tide Plus Collection, Tide Plus Coldwater Clean gives you the amazing Tide clean you expect plus more of what you love! (from Tide)