- Looking for a soft toilet paper that will get you and your family comfortably clean? Charmin has got you covered.
At Charmin we understand how important those extra touches of cushiony comfort are throughout the day. And because we believe you shouldn't have to settle for "good enough" in the bathroom, we developed Ultra Soft toilet paper. Our most absorbent, cushiony toilet paper that will deliver all the softness you want, without the unnecessary wasteful wadding you experience with those other toilet paper brands. (from Charmin)