As a rule, we all know it's a bad idea to arrive anywhere with lukewarm beer. In some circles, it's even considered the scourge of humanity. Just in time for summer, Heineken launches the "Coolerpack," an engineered 18-pack cardboard packaging innovation that eliminates this problem by allowing consumers to chill their Heineken bottles upon purchase by simply popping open the top of the case and adding ice. (from Heineken)
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