Life is complicated, but that doesn't mean your laundry routine has to be. That's the beauty of Seventh Generation's EasyDose Ultra-Concentrated Laundry Detergent, where you get the right amount of liquid detergent every time. 1 squeeze = 1 load with our EasyDose detergent.

• Our EasyDose Auto-Dosing Technology does the hard work for you, measuring the right amount—every time. Just flip over the bottle, give a firm squeeze, and that's it! One squeeze is all you need.
• Ultra-concentrated means ultra-convenient: you get 66 loads in a compact 23 fl oz bottle that's easy to grab, easy to store, and easy to love.
• Small Dose, Big Clean: 60% less plastic, 50% less water, and 75% lighter when compared to our 100 fl oz bottle.
• Made with an advanced enzyme formula that can tackle even the toughest stains.
• Made with 0% dyes, fragrances, or artificial brighteners.
• Our Free & Clear formula is and designed for sensitive skin.

(from Seventh Generation)