During our ‥Unique” process, we let the raw pretzel set to perfection. When ready, the pretzel is placed in the oven where it bursts open and bubbles up creating crispy hollow pockets and crunchy deep crevices that are full of flavor. Because of our all natural baking process, every pretzel raises differently making each “Split” Unique. “Split” are not just another pretzel shaped cracker, they pack a serious crunch and are tantalizing to the palate of any pretzel lover. (from Unique)