With its comfortable non-slip handle and dual action head, the new Colgate 360° Optic White Powered Toothbrush whitens teeth in one week. How? It has special polishing bristles. So let the bristles work their magic by polishing away surface stains while cleaning hard-to-reach areas.
It also has a cheek and tongue cleaner that helps kick odor-causing bacteria to the curb leaving you with a full clean-mouth experience. (from Colgate)