Sustainable Seafood FAQ

1. What is sustainable seafood?
  • It's seafood that's managed and fished in ways that support healthy fish populations and healthy ocean environments so that we can all enjoy seafood for years to come.
  • Here are two of the key issues to consider:
    • Overfishing: When too many fish are being caught and populations aren't able to replenish themselves
    • Environmental impact: When the way a fish is caught (wild) or managed (farmed) has a negative impact on marine plants, animals, the environment or other fish.

2. How do your rankings work?

  • Our seafood sustainability ratings provide 4 color-coded fish icons to help give customers easy access to sustainability information. The blue "On the Path to Sustainability" rating is a designation given by us (learn more about it in Question 3). The remaining 3 fish icons — green, yellow, red — correspond to rankings provided by Monterey Bay Aquarium. You can find the legend in the "Sustainability Ratings" section of this pop-up.

3. Tell me more about the "On the Path to Sustainability" rating.

  • When we give a fish the blue "On the Path to Sustainability" rating that means we've made site visits or that we have documentation to support the claims of sustainable practices. It's our way of being able to give credit to suppliers who demonstrate that they are taking steps in the right direction.
  • For example, some of our "blue" suppliers provide us with fish that's been certified by the Marine Stewardship Council or Aquaculture Certification Council; or fish raised within a strong sustainability program such as Verlasso Salmon, Local Ocean Royal Dorade, or Australis Barramundi.

4. Who are the Sustainability Experts you work with to get to your rankings?

  • We work with sustainability experts at Monterey Bay Aquarium to obtain our green, yellow and red ratings.

5. I see some fish aren't ranked. Why is that?

  • We aim to seek out credible sustainability information where it is available. If it's not available, we are unable to provide a rank. Instead you will see a gray fish icon.
  • Some reasons may include: the specialty nature of some items means that robust sustainability information may not be available for them; or work may be underway but not yet completed to learn about the sustainability of a fish. Either way, we'd like to feel confident in a ranking before sharing it with customers.

6. Who do you work with to learn about sustainable seafood?

  • We continue to work with a number of expert organizations to learn as much as we can about sustainable seafood. You can learn more about them in the Sustainability Experts tab of this pop-up. They include:
    • Monterey Bay Aquarium
    • New England Aquarium
    • Blue Ocean Institute
    • Environmental Defense Fund
    • FishChoice

7. Why do you sell red-listed fish?

  • We believe in education and choice for our customers. While we're working toward sourcing more sustainable fish options for our customers, we hope to give customers the information they need to make the right decision for them.

9. I know a great fish that is sustainable and delicious. How do I suggest a fish?

  • Email your ideas to greenideas@freshdirect.com with the subject line: "Ocean-Friendly Seafood."