FreshDirect is now a “Proud Partner of the New York Yankees” and will be featured throughout the Yankee Stadium, including on various LEDs, concourse TVs, and on the newly named FreshDirect Terrace, an open-air area designated to encourage socializing among guests while providing them a view of the game from the outfield. The terrace is available to all ticketed guests.
“No one knows New York sports fans like the New York Yankees, and no one knows New York food culture quite like FreshDirect,” said John MacDonald, Chief Marketing Officer at FreshDirect. “Our partnership aligns the world’s most iconic sports franchise with the most trusted name in online grocery, and this long-term agreement reinforces our strong connection to the NYC metro area.”
“We are pleased to be continuing our partnership with FreshDirect,” said Michael J. Tusiani, New York Yankees Senior Vice President, Partnerships. “We hope that its signage and activation presence in Yankee Stadium and fan engagement will strengthen FreshDirect’s overall presence in the Bronx community and throughout the tri-state area.”
On the heels of their successful sponsorship last year, FreshDirect will again serve as the Presenting Sponsor of the 75th edition of Old-Timers’ Day, the time-honored Yankees tradition paying homage to former players and Yankees Hall of Famers.
Giving back and supporting neighbors is an important part of FreshDirect’s mission. The company will work in conjunction with the New York Yankees to help drive community impact through various outreach support efforts that align with local community needs.