Beyond the shelf: the rise of DEI in the grocery sector

The impact of proper Diversity, Equity and Inclusion (DEI) representation resonates with consumers, enhancing brand loyalty and trust. The growing movement of integrating DEI into the selection and representation of products, not just in the grocery space, but across multiple industries, underscores a fundamental shift in consumer preferences and expectations. This paradigm reflects the awareness that our grocery choices extend beyond mere consumption; they echo our values, beliefs, and commitment to a harmonious, equitable world. This journey toward DEI representation is not just a reflection of changing times; it's a commitment to embracing the richness of the human experience in every aspect of our lives, even the choices we make at the grocery store. FreshDirect partners with brands like Sanzo, the first Asian inspired sparkling water, and Mexican-American food brand Siete to give customers a variety of choice from brands led by multicultural founders. In addition, FreshDirect recently launched the Rising Industry Producers and Entrepreneurs Program where they will work with emerging and diverse-owned businesses to help them grow their brands. The participating brands will receive expert advice and be able to leverage internal FreshDirect resources to grow their brands, including help adapting strategies for ecommerce success and expanding their customer base in the tri-state area.

Any 2 for $4.00

12fl oz $3.45/pt
current price $2.59/eaSave 22%
4.5oz $17.74/lb
current price $4.99/ea
approx. 1lb
current price $3.99/ea
12oz $17.32/lb
current price $12.99/ea
5oz $28.77/lb
current price $8.99/ea
approx. 6oz
$23.97/lb
current price $8.99/ea
8oz $15.38/lb
current price $7.69/ea
approx. 8oz
current price $8.99/ea
5.3oz $43.74/lb
current price $14.49/ea
12fl oz $4.39/pt
current price $3.29/ea
5oz $17.89/lb
current price $5.59/ea
7", 8ct $0.58/oz
current price now$6.99/eaearlier price was$7.99Save 12%
8oz $15.98/lb
current price $7.99/ea
8oz $13.98/lb
current price $6.99/ea
approx. 4oz
current price $5.99/ea
approx. 4oz
current price $6.99/eaSave 28%
buy2 for $10
approx. 8oz
current price $8.99/ea
6oz
current price $6.99/ea
1.5oz $6.66/oz
current price $9.99/ea
current price $14.99/lb
12ct, approx. 8oz
current price $8.99/ea
approx. 1.6oz
current price $2.99/ea

min of 5

12ct, approx. 8oz
current price $8.99/ea
2fl oz $39.92/pt
current price $4.99/ea
2fl oz $39.92/pt
current price $4.99/ea
15oz $6.39/lb
current price now$5.99/eaearlier price was$7.99Save 25%
15oz $6.39/lb
current price now$5.99/eaearlier price was$7.99Save 25%
10fl oz $14.38/pt
current price $8.99/ea
10fl oz $14.38/pt
current price $8.99/ea
12oz $17.32/lb
current price $12.99/ea
12oz $17.32/lb
current price $12.99/ea
4ct, 2.5floz ea
$12.78/pt
current price $7.99/ea
4ct, 2.5fl oz ea
$12.78/pt
current price $7.99/ea
4ct, 2.5floz ea
$12.78/pt
current price $7.99/ea
12oz $25.32/lb
current price $18.99/ea
12oz $25.32/lb
current price $18.99/ea

Any 2 for $12.00

3ct, 1.9oz ea
$1.58/oz
current price now$8.99/eaearlier price was$12.99Save 54%

Any 2 for $12.00

3ct, 2.4oz ea
$1.25/oz
current price now$8.99/eaearlier price was$12.99Save 54%

Any 2 for $12.00

3ct, 2.4oz ea
$1.25/oz
current price now$8.99/eaearlier price was$12.99Save 54%
12fl oz $5.32/pt
current price $3.99/ea
12fl oz $5.32/pt
current price $3.99/ea
12fl oz $5.32/pt
current price $3.99/ea
12fl oz $5.32/pt
current price $3.99/ea
4oz $25.16/lb
current price $6.29/ea
5oz $20.13/lb
current price $6.29/ea
5oz $20.13/lb
current price $6.29/ea
5oz $28.77/lb
current price $8.99/ea
current price $29.99/lb
5oz $22.37/lb
current price $6.99/ea
5oz $22.37/lb
current price $6.99/ea
5oz $22.37/lb
current price $6.99/ea
8oz $13.98/lb
current price $6.99/ea
8oz $13.98/lb
current price $6.99/ea
16fl oz $9.49/pt
current price $9.49/ea
30ct $41.97/100 Sheets
current price $12.59/ea

Any 2 for $13.00

4ct, 12oz $0.58/oz
current price $6.99/eaSave 7%

Any 2 for $13.00

4ct, 12oz $0.58/oz
current price $6.99/eaSave 7%

Any 2 for $13.00

4ct,12oz $0.58/oz
current price $6.99/eaSave 7%
4ct, 16fl oz ea
$5.25/pt
current price $20.99/ea
4ct, 16fl oz ea
$5.25/pt
current price $20.99/ea
4ct, 16fl oz ea
$5.75/pt
current price $22.99/ea
10.2oz $15.67/lb
current price $9.99/ea
8oz $15.98/lb
current price $7.99/ea
16oz $10.99/lb
current price $10.99/ea
16oz $10.99/lb
current price $10.99/ea
16oz $10.99/lb
current price $10.99/ea

Any 2 for $5.00

approx. 5oz
current price now$2.99/eaearlier price was$3.49Save 28%

Any 2 for $5.00

approx. 5oz
current price $3.49/eaSave 28%
15ct, approx. 15lb
current price $29.99/ea
12oz $13.32/lb
current price $9.99/ea
6oz $2.50/oz
current price $14.99/ea
2.5oz $44.74/lb
current price $6.99/ea
6oz $2.50/oz
current price $14.99/ea
8oz $49.98/lb
current price $24.99/ea
2.65oz $132.77/lb
current price $21.99/ea
2.12oz $113.13/lb
current price $14.99/ea
5.5oz $20.33/lb
current price $6.99/ea
16oz, 7 slices ea
$0.50/oz
current price $7.99/ea

Any 2 for $26.00

12ct, 16.8oz
$0.89/oz
current price now$14.99/eaearlier price was$15.99Save 18%
3oz $15.95/lb
current price $2.99/eaSave 8%
buy2 for $5.50
8ct, 11oz $36.35/lb
current price $24.99/ea
14fl oz $10.05/pt
current price $8.79/ea
5oz $17.89/lb
current price $5.59/ea
4.5oz $18.81/lb
current price $5.29/ea
2.5oz $44.74/lb
current price $6.99/ea
2.5oz $44.74/lb
current price $6.99/ea
12oz $27.99/lb
current price $20.99/ea
9oz $10.65/lb
current price $5.99/ea

Any 2 for $9.50

5oz $20.77/lb
current price $6.49/eaSave 27%
5oz $12.77/lb
current price $3.99/ea
4.5oz $18.81/lb
current price $5.29/ea

Any 2 for $4.00

12fl oz $3.45/pt
current price $2.59/eaSave 22%
24ct, 12oz
$13.32/lb
current price $9.99/ea

Any 2 for $9.50

5oz $20.77/lb
current price $6.49/eaSave 27%

Any 2 for $9.50

5oz $20.77/lb
current price $6.49/eaSave 27%
4.5oz $18.81/lb
current price $5.29/ea
8.5", 8ct $1.43/oz
current price $9.99/ea
5", 10ct $0.69/oz
current price now$4.99/eaearlier price was$5.99Save 16%
9oz $10.65/lb
current price $5.99/ea
9oz $10.65/lb
current price $5.99/ea
7", 8ct $1.43/oz
current price $9.99/ea
12ct, 5.5oz
$1.27/oz
current price $6.99/ea
5oz $17.89/lb
current price $5.59/ea

Any 2 for $4.00

12fl oz $3.45/pt
current price $2.59/eaSave 22%
12fl oz $4.39/pt
current price $3.29/ea
12fl oz $4.39/pt
current price $3.29/ea
5oz $0.76/oz
current price $3.79/ea
2ct, 5.5oz ea
$11.62/lb
current price $7.99/ea
5oz $12.77/lb
current price $3.99/ea
5oz $12.77/lb
current price $3.99/ea
2ct, 5oz ea
$12.78/lb
current price $7.99/ea
5oz $12.77/lb
current price $3.99/ea
2ct, 5oz ea
$12.78/lb
current price $7.99/ea
5fl oz $19.17/pt
current price $5.99/ea
23ct $0.73/ct
current price $16.79/ea
27ct $0.62/ct
current price $16.79/ea
32ct $0.52/ct
current price $16.79/ea
35ct $0.48/ct
current price $16.79/ea
32ct $0.52/ct
current price $16.79/ea
20ct $0.84/ct
current price $16.79/ea
2.5oz $83.14/lb
current price $12.99/ea
288ct $8.26/100 Sheets
current price $23.79/ea
60ct $9.48/100 Sheets
current price $5.69/ea
12oz $23.99/lb
current price $17.99/ea
5oz $30.37/lb
current price $9.49/ea
10oz $7.98/lb
current price $4.99/ea
10oz $7.98/lb
current price $4.99/ea
10oz $11.98/lb
current price $7.49/ea
10oz $11.98/lb
current price $7.49/ea
10oz $11.98/lb
current price $7.49/ea
5oz $30.37/lb
current price $9.49/ea
5oz $30.37/lb
current price $9.49/ea
2ct, 5.5oz ea
$11.62/lb
current price $7.99/ea

Any 2 for $4.00

12fl oz $3.45/pt
current price $2.59/eaSave 22%
4.5oz $19.96/lb
current price $4.99/ea
5.5oz $20.33/lb
current price $6.99/ea
4.5oz $19.96/lb
current price $4.99/ea
7oz $11.41/lb
current price $4.99/ea
30ct $41.97/100 Sheets
current price $12.59/ea
5.51fl oz $36.56/pt
current price $12.59/ea
5.51fl oz $36.56/pt
current price $12.59/ea
18oz $5.86/lb
current price $6.59/ea
1.13oz $49.42/lb
current price $3.49/ea
10.6oz $12.06/lb
current price $7.99/ea
14fl oz $9.36/pt
current price $8.19/ea
16oz $4.59/lb
current price $4.59/ea
16.75oz $13.75/lb
current price $14.39/ea
9.8fl oz $16.31/pt
current price $9.99/ea
8ct, 12fl oz ea
$3.00/pt
current price now$17.99/eaearlier price was$19.99Save 10%
16oz $4.59/lb
current price $4.59/ea
16oz $4.59/lb
current price $4.59/ea
10.6oz $12.06/lb
current price $7.99/ea
8fl oz $19.98/pt
current price $9.99/ea
8fl oz $19.98/pt
current price $9.99/ea
16oz $5.49/lb
current price $5.49/ea
10oz $10.06/lb
current price $6.29/ea
5oz $28.77/lb
current price $8.99/ea
8oz $13.98/lb
current price $6.99/ea
8oz $13.98/lb
current price $6.99/ea
9oz $13.67/lb
current price $7.69/ea
approx. 10oz
current price $13.99/ea
10oz $12.78/lb
current price $7.99/ea
16.93oz $13.60/lb
current price $14.39/ea
16.75oz $13.75/lb
current price $14.39/ea
15oz $10.66/lb
current price $9.99/ea
14fl oz $9.36/pt
current price $8.19/ea
14fl oz $9.36/pt
current price $8.19/ea
8oz $27.98/lb
current price $13.99/ea
8.5oz $20.69/lb
current price $10.99/ea
16oz $7.99/lb
current price $7.99/ea
6.52oz $80.96/lb
current price $32.99/ea
11oz $43.62/lb
current price $29.99/ea