Row 7 898 squash. All images courtesy of Row 7.

Vegetable lovers, listen up: FreshDirect is excited to launch a new partnership this fall with Row 7, a groundbreaking seed company born from collaboration between plant breeders and chefs. Row 7 was founded on the premise of developing ingredients for flavor, rather than simply for uniformity and yield. Produce grown from their seeds is, simply put, some of the most incredible that we’ve ever tried.

Row 7’s story begins a few years back, when chef Dan Barber of Blue Hill restaurants dared vegetable breeder Michael Mazourek to build a better butternut squash. For Michael, it was the first time that someone had asked him to breed for flavor. For Dan, it was the discovery of a new kind of recipe—one that begins with the seed.
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