Read real customers reviews for FreshDirect, NYC’s hometown online grocer.
Jennifer
“I have been a FreshDirect customer for over 20 years! Cannot beat the winning combination of quality, convenience, and outstanding customer service!”
Dong Yeon
“FreshDirect makes me a better mom. I can set aside extra time with my kids and make them yummy meals.”
Randy
“FreshDirect is a total game-changer! Fresh, high-quality groceries delivered right to my door. Whether I need top-notch produce, great cuts of meat, or last-minute dinner essentials, they always come through. It saves me time and makes meal planning easy. Reliable, fresh, and always clutch!”
Emily
“I look forward to every Thursday to see what are the Fresh Deals and then I plan the next week’s menu based on those picks!”
Wanda
“I was living in a fourth floor walk up on the Upper West Side and planning a party. I couldn’t bear the thought of carrying two cases of seltzer and several bags of food up those old creaky steps. When my delivery person buzzed and worked his way up my steps with a very heavy load I couldn’t thank him enough. He was so nice about it and I never forgot that. I became a frequent FreshDirect customer from then on.”
Patricia
“I love the convenience of ordering my groceries and often getting delivery the same day. I always watch for the Fresh Deals and like to try new meals and salads.”

★★★★★
“The BEST customer service! Great products, selections and offers. There is no faster, easier way to shop groceries. I love the attention to organic and sustainable products, as well as the nod to seasonal and holiday products and offers. The kosher shop is great. I never miss ordering from the weekly Fresh Deals section. I can’t live without FreshDirect!”
— Gabrielle
Lacey
“FreshDirect combines convenience, quality, and variety in a way that makes grocery shopping effortless. FreshDirect offers a wide range of fresh, high-quality produce, meats, dairy, and more. Whether you’re looking for organic options, gourmet ingredients, or pantry staples, FreshDirect has a huge selection. Overall, FreshDirect takes the hassle out of grocery shopping while offering top-notch quality, and that makes it my go-to!”
Chloe
“With a packed schedule, I don’t have time to swing by the store. FreshDirect delivers fresh produce and pantry staples right to my doorstep. Whether it’s a quick snack or a family feast, FreshDirect knocks it out of the park. Their reliable service keeps me from striking out on time. When it comes to dinner, FreshDirect always hits a home run!”
Richard
“Since we made the choice to go without owning a car, FreshDirect has become our number one grocery source. The customer service is incredible. They are quick to issue credits for missing or damaged items. The delivery people are always on time and are helpful and courteous. We love all the locally sourced produce and products. The quality is incredible. Thanks, FreshDirect, for being there for us!”
Rhonda
“FreshDirect has the best fresh produce and seafood. I also love the delivery team and available time slots, making it much easier for me as a senior. They were especially great when I was recovering from back surgery and needed help bringing in bags to my apartment. And customer service is so kind, too.”
Felicia
“I started using FreshDirect when COVID started. I wouldn’t go into any supermarkets back then, so I started using grocery delivery services. The items I was receiving from local supermarkets did not meet the minimal level of quality. Delivery itself was inconsistent. Then I was able to start up with FreshDirect. Service was super reliable, products were always super fresh and excellent. Five years later, I do go into local supermarkets but I am still a FreshDirect customer!”
★★★★★
“I recently moved to Long Island City and found that the supermarkets near me didn’t offer great quality or were way overpriced. And Instacart was more prone to poorly packed and picked items. So far, FreshDirect has been great in terms of delivery, packing, item selection, and the customer service is quick and satisfactory. It’s also saved me so much time!”
— Matthew
Dana
“I can support local New York farms and businesses. It’s not everywhere where you can get fresh veggies and cheese from upstate delivered to your apartment, along with classics from New York City.”
Jill
“I live in one of the busiest cities in the world. It’s tough to find the time to go to busy and crowded grocery stores to keep my kitchen consistently stocked. With FreshDirect, I can have all my groceries delivered in a days notice. Throughout the week I add items to my cart as a running list and make my order at the end of the week. The next day all my groceries are at my door. There is nothing better than having one less thing on my busy to-do list!”
Sara
“FreshDirect has greatly improved our weekend grocery routine. Our order always arrives on time and they have everything we need in stock. The quality is great, and consistently better than what we were getting at local grocery chains. In addition to that, we love the option to get local produce and meats.”
Lynne
“We love FreshDirect because the fruits, vegetables, and meat are the highest quality. The delivery service is reliable and excellent. If there is a reason to contact FreshDirect regarding the order, the response is quick. It is easy to set up the delivery day and time. Overall, we have been very satisfied with FreshDirect.”
Carol
“FreshDirect is the most convenient, fastest, and most reliable way for my family to get groceries in New York City! It has revolutionized and helped simplify the way I go grocery shopping.”
At FreshDirect, our mission is to bring New Yorkers the best in fresh food, whenever and wherever they need it. We go to the source to deliver farm-to-table quality. There are no stores, just peak-season food, easy meals, and your favorite grocery brands, delivered.