• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

The FreshDirect Blog

Recipes and news from the northeast's leading online grocer.

  • Recipes
  • Producer Stories
  • FreshDirect News
  • Sustainability
  • Eat With The Season
  • Shop
  • Show Search
Hide Search

Celebrating AAPI-Led Brands On FreshDirect

Miki Kawasaki · May 12, 2022 ·

In honor of Asian American and Pacific Islander Heritage Month, we’re putting the spotlight on the AAPI-owned and operated food brands that we partner with. We’re proud to carry a wide range of one-of-a-kind items from AAPI creators who innovate, delight, and make our culinary landscape so much richer.

The makers on this list represent a wide range of offerings, from products that highlight the diversity and regional specificity of Asian-Pacific cuisines to everyday staples for your kitchen pantry.


Fly By Jing

Fly by Jing was founded by CEO Jing Gao in 2018. Jing was inspired by the flavors of her hometown Chengdu, in China’s Sichuan province. Drawing from her experiences eating at local hole-in-the-wall restaurants, she developed a line of sauces and seasonings that reflect her personal story. FreshDirect carries Fly By Jing’s zhong sauce, mala spice mix, and Sichuan chili crisp (our favorite), which brings intense flavor to recipes like these peanut noodles.

Brooklyn Delhi

Dang

Further Food

Nguyen Coffee

Nguyen Coffee Supply is America’s first specialty Vietnamese coffee company and proud champion of the resilient robusta bean. They import through direct-trade relationships with Vietnamese farmers and roast in Brooklyn, New York. Founded in 2018 by first generation entrepreneur-activist Sahra Nguyen, Nguyen Coffee Supply is on a mission to change the future of coffee through diversity, sustainability, and cultural integrity.

Green Mustache

Hodo Foods

Momo

Nona Lim

Each batch of Nona Lim’s buzzed-about Asian broths is made from scratch from clean, whole food ingredients and no preservatives or MSG, then frozen so that all the rich flavors stay perfectly preserved. Pair them with Nona’s fresh ramen noodles or stir fry-starter kits and enjoy a slurp-worthy meal in minutes.

Mother In Law’s

Nom Wah

Nomz

Noona’s

Locally made. Owned by women. Noona’s Ice Cream’s claim to fame is their extraordinary Korean-inspired flavors, like Toasted Rice, Yuzu Blossom, and Black Sesame. Made in small batches with sustainable ingredients plus hormone & antibiotic-free milk, the taste is super smooth, yummy and absolutely unique.

Sach

Sanzo

Omsom

Each Omson dish starter is a rip-and-pour packet with all the sauces, aromatics, and seasonings you need to cook a specific Asian dish. The company was founded by Vanessa and Kim Pham, two sisters and entrepreneurs who set out to create a love letter to the home cooking they relished while growing up in a Vietnamese family. The duo teamed up with a handful of scene-leading chefs to develop to the loud and proud flavors in each of their kits. Omsom is about representing Asian culinary traditions in all their depth and complexity. In their own words, that means “no more diluted dishes, no more cultural compromise. Real deal Asian cuisine and communities are too damn delicious to deny.”

Shop all AAPI-led brands on FreshDirect

Filed Under: Brands We Love, Frozen Foods, Pantry, Producer Stories Tagged With: AAPI Heritage Month

Primary Sidebar

Search

Browse Posts

Read More

Get Social With FreshDirect

Facebook
Twitter
YouTube
Instagram

@FreshDirect On Instagram

@freshdirect

@freshdirect

View on Instagram
Two decades later and our produce is still as fresh as ever.

As we celebrate our 20th Anniversary, swipe through to see just how we've managed to provide our customers with the freshest deliveries for 20 years straight.
Two decades later and our produce is still as fresh as ever.

As we celebrate our 20th Anniversary, swipe through to see just how we've managed to provide our customers with the freshest deliveries for 20 years straight.
Two decades later and our produce is still as fresh as ever.

As we celebrate our 20th Anniversary, swipe through to see just how we've managed to provide our customers with the freshest deliveries for 20 years straight.
Two decades later and our produce is still as fresh as ever.

As we celebrate our 20th Anniversary, swipe through to see just how we've managed to provide our customers with the freshest deliveries for 20 years straight.
Two decades later and our produce is still as fresh as ever.

As we celebrate our 20th Anniversary, swipe through to see just how we've managed to provide our customers with the freshest deliveries for 20 years straight.
Two decades later and our produce is still as fresh as ever.

As we celebrate our 20th Anniversary, swipe through to see just how we've managed to provide our customers with the freshest deliveries for 20 years straight.
Two decades later and our produce is still as fresh as ever.

As we celebrate our 20th Anniversary, swipe through to see just how we've managed to provide our customers with the freshest deliveries for 20 years straight.
Two decades later and our produce is still as fresh as ever.

As we celebrate our 20th Anniversary, swipe through to see just how we've managed to provide our customers with the freshest deliveries for 20 years straight.
@freshdirect
@freshdirect
•
Follow
Two decades later and our produce is still as fresh as ever. As we celebrate our 20th Anniversary, swipe through to see just how we've managed to provide our customers with the freshest deliveries for 20 years straight.
2 weeks ago
View on Instagram |
1/9
If you've ever wanted to enjoy the goodness of @robertaspizza Famous Original pizza from the comfort of your couch, you are in luck: we will be exclusively carrying Roberta's Famous Original pizza (made with tomato, mozzarella, Parmigiano, caciocavallo, oregano, and chili). 🍕🍕
If you've ever wanted to enjoy the goodness of @robertaspizza Famous Original pizza from the comfort of your couch, you are in luck: we will be exclusively carrying Roberta's Famous Original pizza (made with tomato, mozzarella, Parmigiano, caciocavallo, oregano, and chili). 🍕🍕
@freshdirect
@freshdirect
•
Follow
If you've ever wanted to enjoy the goodness of @robertaspizza Famous Original pizza from the comfort of your couch, you are in luck: we will be exclusively carrying Roberta's Famous Original pizza (made with tomato, mozzarella, Parmigiano, caciocavallo, oregano, and chili). 🍕🍕
2 weeks ago
View on Instagram |
2/9
Potable and portable, boxed wines make a perfect compliment for long weekends, camping trips, and picnics in the park. Choose a boxed wine that's as unique as your event, everything from color (white, rose, red, orange) to size (1L, 1.5L, and 3L). Cheers!
@freshdirect
@freshdirect
•
Follow
Potable and portable, boxed wines make a perfect compliment for long weekends, camping trips, and picnics in the park. Choose a boxed wine that's as unique as your event, everything from color (white, rose, red, orange) to size (1L, 1.5L, and 3L). Cheers!
3 weeks ago
View on Instagram |
3/9
FreshDirect University?* We sat down with Sr. Director of Corporate Strategy Kristy Nguyen to talk us through the lessons working at FreshDirect has taught her.

Q: What's something you've learned by working at FD?
A: Consumer’s relationship with food. At FreshDirect, our customers care about the product, the experience, and how it relates to their personal values. Add in sustainability and health/wellness and it makes it compelling to feature the best of what FreshDirect offers.

Q: What does working at FD allow you to do in your personal life?
A: Work-life balance has been great! Having the flexibility to travel and pursue hobbies outside of work, including swing dancing.

Q: What's a goal or a dream that you have?
A: I have three. They are to (1) be the #1 grocer in the Tri-State area and beyond, to (2) grow within the Ahold Delhaize organization, and (3) buy a house in Manhattan, raise a family, and travel more. Oh, and join the Peace Corps once I retire!

Q: What's your favorite part about working at FreshDirect?
A: The product, the people, and their passion! I’ve met amazing people at FreshDirect and look forward to working with as many of my coworkers as possible.

*FreshDirect is not a university, however there's much to learn from working here.
@freshdirect
@freshdirect
•
Follow
FreshDirect University?* We sat down with Sr. Director of Corporate Strategy Kristy Nguyen to talk us through the lessons working at FreshDirect has taught her. Q: What's something you've learned by working at FD? A: Consumer’s relationship with food. At FreshDirect, our customers care about the product, the experience, and how it relates to their personal values. Add in sustainability and health/wellness and it makes it compelling to feature the best of what FreshDirect offers. Q: What does working at FD allow you to do in your personal life? A: Work-life balance has been great! Having the flexibility to travel and pursue hobbies outside of work, including swing dancing. Q: What's a goal or a dream that you have? A: I have three. They are to (1) be the #1 grocer in the Tri-State area and beyond, to (2) grow within the Ahold Delhaize organization, and (3) buy a house in Manhattan, raise a family, and travel more. Oh, and join the Peace Corps once I retire! Q: What's your favorite part about working at FreshDirect? A: The product, the people, and their passion! I’ve met amazing people at FreshDirect and look forward to working with as many of my coworkers as possible. *FreshDirect is not a university, however there's much to learn from working here.
3 weeks ago
View on Instagram |
4/9
Going away to the Shore or out East for the summer? We'll meet you there! Stock up on the essentials for your home-away-from-home, whether you're staying for a weekend, or all season long.

#summer #essentials #fresh #hamptons #jerseyshore #freshdirect
@freshdirect
@freshdirect
•
Follow
Going away to the Shore or out East for the summer? We'll meet you there! Stock up on the essentials for your home-away-from-home, whether you're staying for a weekend, or all season long. #summer #essentials #fresh #hamptons #jerseyshore #freshdirect
4 weeks ago
View on Instagram |
5/9
When there's a grill, there's a way...🔥

Get ready to grill this holiday weekend with @Applegate! Applegate produces clean, crave-able natural and organic meats like hot dogs, dinner sausages and burgers. Their products are made with no GMO ingredients and meat sourced from farms where animals are Applegate humanely raised with no antibiotics ever.

#applegatarian #freshdirect #mdw
@freshdirect
@freshdirect
•
Follow
When there's a grill, there's a way...🔥 Get ready to grill this holiday weekend with @Applegate! Applegate produces clean, crave-able natural and organic meats like hot dogs, dinner sausages and burgers. Their products are made with no GMO ingredients and meat sourced from farms where animals are Applegate humanely raised with no antibiotics ever. #applegatarian #freshdirect #mdw
1 month ago
View on Instagram |
6/9
Your summer’s about to get a lot tastier — and veggier…🥕🥦🍄🍔

Enjoy plant-based grilling all summer long with our @drpraegers selection at FreshDirect!

Tap to shop Dr. Praeger's!
Your summer’s about to get a lot tastier — and veggier…🥕🥦🍄🍔

Enjoy plant-based grilling all summer long with our @drpraegers selection at FreshDirect!

Tap to shop Dr. Praeger's!
@freshdirect
@freshdirect
•
Follow
Your summer’s about to get a lot tastier — and veggier…🥕🥦🍄🍔 Enjoy plant-based grilling all summer long with our @drpraegers selection at FreshDirect! Tap to shop Dr. Praeger's!
1 month ago
View on Instagram |
7/9
📣 Major brew alert 📣

Stock up and save now on your favorite easy-drinking brews, crushable lagers, and refreshing hard seltzers for the Holiday weekend! ☀️
@freshdirect
@freshdirect
•
Follow
📣 Major brew alert 📣 Stock up and save now on your favorite easy-drinking brews, crushable lagers, and refreshing hard seltzers for the Holiday weekend! ☀️
1 month ago
View on Instagram |
8/9
Going to the Hamptons, Montauk, or Jersey Shore? We are too! Seasonal summer delivery from FreshDirect is now available to your place by the beach. Join the summer fun as we celebrate 20 years of delivering obsession-worthy food. Head to our site for more details and to find out if we're available in your area.
Going to the Hamptons, Montauk, or Jersey Shore? We are too! Seasonal summer delivery from FreshDirect is now available to your place by the beach. Join the summer fun as we celebrate 20 years of delivering obsession-worthy food. Head to our site for more details and to find out if we're available in your area.
@freshdirect
@freshdirect
•
Follow
Going to the Hamptons, Montauk, or Jersey Shore? We are too! Seasonal summer delivery from FreshDirect is now available to your place by the beach. Join the summer fun as we celebrate 20 years of delivering obsession-worthy food. Head to our site for more details and to find out if we're available in your area.
1 month ago
View on Instagram |
9/9