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Press Releases

  • FRESHDIRECT SELECTS RELEX SOLUTIONS TO PROVIDE FORECASTING AND REPLENISHMENT OPTIMIZATION FOR ECOMMERCE GROCERY

    October 11, 2022. Bronx, NY- FreshDirect, the online grocery shopping pioneer and one of the leading grocery delivery services in the U.S., will partner with RELEX Solutions, provider of unified supply chain and retail planning solutions, to optimize their forecasting and replenishment processes. The RELEX solution will service FreshDirect's distribution centers, providing flexibility and configurability to meet the unique supply chain needs required to deliver the freshest products possible.

    Part of the Ahold Delhaize family, FreshDirect delivers the highest quality, best tasting food directly to the doors of online grocery shoppers throughout the New York Metropolitan area and distinguishes itself through direct and exclusive relationships with local farmers and suppliers. Since its founding in 2002, the Bronx-based online grocer is a leader in NYC food culture and has established true connections with its loyal customers.

    FreshDirect selected RELEX's integrated supply chain solution for its high degree of flexibility and configurability for forecasting and replenishment capabilities, including promotion and weather forecasting, fresh item optimization, and forecast sharing. An automated, integrated approach enables FreshDirect to tailor their forecasting and replenishment capabilities to reduce manual processes, increase accuracy, reduce waste, better collaborate with their suppliers, and support their commitment to their customers into the future.

    "FreshDirect is pure grocery ecommerce with a commitment to providing our customers with the freshest in-season picks, locally-grown items, and chef-prepared meals,” says Scott Crawford, Chief Merchandising Officer at FreshDirect. "We are excited to be working with RELEX on our forecasting and replenishment optimization. Their solution, tailored to our unique requirements and with that essential configurability, will help us to continue expanding our offering without compromising the high product quality we are known for.”

    "At RELEX, we are excited to have the opportunity to help FreshDirect streamline and automate their forecasting and replenishment processes,” says Carlos Victoria, SVP Sales Americas for RELEX. "Our solution capabilities are perfectly suited to support FreshDirect's business model and unique needs. Advanced scalability and flexibility will enable them to reduce inventory and spoilage while ensuring they continue to deliver the high-quality, ultra-fresh products their customers expect.”

    About RELEX Solutions
    RELEX Solutions helps retailers and consumer brands drive profitable growth across all sales and distribution channels by maximizing customer satisfaction and minimizing operative costs. Our market-leading, unified supply chain and retail planning platform helps retailers and consumer goods companies align and optimize demand, merchandise, supply chain, and operations planning across the end-to-end value chain. We drive record-high product availability, increased sales, improved sustainability, and the best return on investment in inventory, space, workforce, and capacity. Leading brands like Dollar Tree and Family Dollar, Stokke, Rite Aid, Sprouts Farmers Market, AutoZone, and PetSmart trust RELEX to optimize their supply chain and retail planning. Go to relexsolutions.com for more.

    About FreshDirect
    Celebrating its 20th anniversary this year, FreshDirect is a leading online fresh food grocer, delivering directly to customers. FreshDirect is committed to sourcing the freshest and best-tasting meat, fish, produce, and specialty items through direct relationships with suppliers, growers, and farmers. A home-grown New York City brand, FreshDirect services the New York City, metro and Tri-state area. Launched in 2002 and headquartered in the Bronx, NY, FreshDirect is a great local brand, part of the Ahold Delhaize family of companies. For more information, visit www.freshdirect.com.

  • FRESHDIRECT DELIVERS NEW CREATIVE CAMPAIGN FOR NEW YORK'S FOOD OBSESSED

    August 29, 2022. Bronx, NY - FreshDirect, one of the leading grocery delivery services in the U.S. and a leader in NYC food culture, is launching a new creative campaign targeting time-crunched, quality-obsessed New Yorkers with full plates but empty pantries. This marks FreshDirect's first integrated campaign from Cincinnati ad agency Curiosity, which was named creative agency of record for the brand in March 2022.

    A series of :30 spots tap into relatable moments of trying to fit grocery shopping into one's already busy day, and how FreshDirect is there to provide the right amount of ease to make lives a bit less chaotic. From a parent juggling multiple tasks during snack time, to the get-it-done roommate attempting to split the "chores” with their couch-surfing apartment mate, the campaign shows how FreshDirect can keep it fast and keep it fresh while keeping everyone happy.

    The spots end with the tagline, "for the food obsessed, by the food obsessed,” an evolution of the brand's former "the obsession is real” tagline.

    View the :30's here and here.

    "Being a homegrown, trusted New York City brand allows us to understand not only the culture of food but the needs and expectations that New Yorkers have around food and groceries,” said John MacDonald, Chief Marketing Officer, FreshDirect. "We make sure our customers have the absolute freshest food, curated and responsibly sourced from the best places and delivered quickly right to their doorstep.”

    The spots were directed by up-and-coming female director LJ Johnson (with one spot featuring her own 7-month-old daughter) and will run on linear and connected TV, and YouTube. In addition, a series of OOH ads will appear throughout New York City at various Citi Bike stations, in subway cars and stations and even placements at Times Square and Yankee Stadium. FreshDirect is also taking to TikTok with a social push that showcases delicious, timesaving fall recipes for go-getters and busy families.

    "The process of collaborating with the FreshDirect team for the first time has been as enjoyable as the output.” said Jeff Warman, Chief Creative Officer at Curiosity. "There's so much passion for the brand, and it's so uniquely authentic, that it's easy for our teams to share a collective spirit and vision. We're just having fun together thinking about the possibilities for the brand.”

    In addition to its new campaign, this summer FreshDirect worked with T Brand, the content studio of New York Times Advertising, to celebrate its 20th Anniversary by creating a mini story ad series highlighting FreshDirect fans and long-term customers. FreshDirect also sponsored The New York Times's The Daily podcast.

    About FreshDirect
    Celebrating its 20th anniversary this year, FreshDirect is a leading online fresh food grocer, delivering directly to customers. FreshDirect is committed to sourcing the freshest and best-tasting meat, fish, produce, and specialty items through direct relationships with suppliers, growers, and farmers. Launched in 2002 and headquartered in the Bronx, NY, FreshDirect is a great local brand, part of the Ahold Delhaize family of companies. For more information, visit www.freshdirect.com.

    About Curiosity
    Curiosity is a fast-growing independent creative solutions agency with four superpowers: strategy, creative, media, and analytics, all driven by curiosity. We use our extreme curiosity to strategically solve business and marketing challenges for courageous clients such as Procter & Gamble, Native, Brooks Running, and Holland America Line. Recognized by AdAge as a Small Agency of the Year, and Campaign US Agency of the Year, we ask the right questions to solve the right challenges because we believe curiosity is the key to unlocking the right solutions.

    Curiosity is headquartered in Cincinnati, Ohio, the branding capital of the world and home to more Fortune 500 companies per capita than anywhere else in the country. Curious to learn more? Find us on LinkedIn, Instagram and online.

  • FRESHDIRECT SELECTS BAM STRATEGY TO LAUNCH NEW LOYALTY PROGRAM

    Montreal and New York based digital agency will help drive deeper customer connections for the top online grocery delivery service

    August 4, 2022. Bronx, NY — FreshDirect, the online grocery shopping pioneer and one of the leading grocery delivery services in the U.S., announced today that it has appointed BAM Strategy, a Montreal-based digital agency, as a strategic partner to build the company's first-ever loyalty program. The appointment followed a competitive review conducted by FreshDirect's Marketing Team.

    BAM Strategy will be responsible for successfully creating and launching a redesigned, best-in-class loyalty program for FreshDirect customers. This will include conducting dynamic customer research that will help with content and analytics strategy, as well as branding for the program. BAM Strategy will also audit FreshDirect's current programs to better understand where there may be opportunities to expand into loyalty for consumers.

    "We have been giving our customers a premium shopping experience for 20 years and as we look to the future, I am excited to work with BAM Strategy to take our engagement with our shoppers to a new level,” said John MacDonald, Chief Marketing Officer, FreshDirect. "BAM is a key partner in helping us develop a new robust value platform which will enable more insightful, rewarding, and personal connections for the lives our customers lead.”

    The agency will begin the work to revamp the program effective immediately. FreshDirect's new loyalty program is expected to launch in early 2023.

    "We all know that groceries are essential to our daily lives, but in the last two plus years, we learned that access to and delivery of those deliveries are more important than ever,” said Xavier Picquerey, Managing Director of BAM Strategy. "When FreshDirect first came to us with this opportunity, we knew it was the right fit because we are committed to serving communities, and loyalty programs ultimately do just that. We are very much looking forward to bringing this project to life in the very near future.”

    About FreshDirect
    Celebrating its 20th anniversary this year, FreshDirect is a leading online fresh food grocer, delivering directly to customers. FreshDirect is committed to sourcing the freshest and best-tasting meat, fish, produce, and specialty items through direct relationships with suppliers, growers, and farmers. Launched in 2002 and headquartered in the Bronx, NY, FreshDirect is a great local brand, part of the Ahold Delhaize family of companies. For more information, visit www.freshdirect.com.

    About BAM Strategy
    BAM is a Digital Experience Agency made up of professionals who are dedicated to motivating consumer behavior through strategy, media, platforms, and creative initiatives that really convert. BAM Strategy lives by a one-word philosophy; CAREIOSITY™. The act of caring and being curious at the same time, with the intention to create real, and valuable impact. For over 20 years, BAM has nurtured client-agency relationships into partnerships, as they strategically develop ideas that serve the business goals of their clients. For more information, visit https://bamstrategy.com/.

  • FRESHDIRECT CELEBRATES 20 YEARS AT THE FOREFRONT OF GROCERY INNOVATION

    Iconic New York City-Based Online Grocery and Lifestyle Brand Honors Customers, Employees and Community Partners

    May 23, 2022. Bronx, NY - FreshDirect, the online grocery shopping pioneer and one of the leading grocery delivery services in the U.S., is celebrating 20 years of innovation, excellence, and convenience. Since its founding in 2002, the Bronx-based online grocer has remained a signature household staple for two decades and has established true connections with its loyal customers.

    FreshDirect delivers the highest quality, best tasting food directly to the doors of online grocery shoppers throughout the Northeast and distinguishes itself through direct and exclusive relationships with local farmers and suppliers.

    To commemorate this extraordinary milestone, FreshDirect will be acknowledging the communities and the customers it serves, as well as the dedicated FreshDirect employees, with various celebratory events and promotions leading up to July 11, the day the company opened for business.

    "While we are proud to have played an integral role in the defining moments of the online grocery industry over the last 20 years, we are exceptionally proud of bringing families together to create memorable moments over great food,” said Dave Bass, Managing Director, FreshDirect. "We are extremely grateful to our loyal customers, dedicated employees, and supportive community members for their contributions to FreshDirect's evolution and growth, and we look forward to the next 20 years as we continue to deliver extraordinary quality, value and ease to New York City and beyond.”

    Starting June 22, FreshDirect will show appreciation to its valued customers with a "20 Days of Giveaways” promotion on the website along with an Anniversary Sweepstakes, where one lucky customer will win free groceries for a year. In addition, the company will be offering "Anniversary Savings'' promotions all summer long.

    To celebrate and recognize the efforts of its dedicated workforce, FreshDirect will be hosting a 20th Anniversary celebration for all employees and their families. In addition, there will be a "20 Days of Giveaways'' promotion for employees, offering a wide variety of prizes. Long-term employees will be highlighted in a social media "Employee Spotlight'' campaign to acknowledge their commitment and dedication to the FreshDirect organization.

    FreshDirect is an official sponsor of the Bronx Night Market, the borough's famous, diverse and vibrant food and culture festival located in Fordham Plaza, and Harlem's Uptown Night Market, the leading NYC foodie festival known for its support of the local micro-business community, hosting more than 8,000 people during the monthly events. The company will also be sponsoring the Alexander Avenue Summer Block Party.

    Giving back and supporting neighbors is an important part of FreshDirect's mission. The company partners with many local organizations in order to make a positive impact and is committed to addressing food insecurity. Throughout the summer, FreshDirect employees will commit to donating one day per month to support and volunteer on-site at New York Common Pantry, one of FreshDirect's charitable partners since February 2020.

    About FreshDirect
    Celebrating its 20th anniversary this year, FreshDirect is a leading online fresh food grocer, delivering directly to customers. FreshDirect is committed to sourcing the freshest and best-tasting meat, fish, produce, and specialty items through direct relationships with suppliers, growers, and farmers. Launched in 2002 and headquartered in the Bronx, NY, FreshDirect is a great local brand, part of the Ahold Delhaize family of companies. For more information, visit www.freshdirect.com.

  • FRESHDIRECT ANNOUNCES THE RETURN OF ROSÉ EXPRESS AND EXPANDED SUMMER SERVICE

    May 19, 2022. Bronx, NY - FreshDirect, the online grocery shopping pioneer celebrating 20 years as one of the leading grocery delivery companies in the U.S., today announced that the Rosé Express will be returning this summer to Long Island's Hamptons and Montauk communities, providing 2-hour wine, beer and spirits delivery. In addition, FreshDirect has expanded its regular summer seasonal grocery delivery footprint to Bellport, Shelter Island, and the North Fork, offering premium quality fresh food, beverages, easy meal solutions and household essentials.

    After a successful launch last year, FreshDirect is bringing the popular Rosé Express back to its valued customers in the Hamptons, providing them with convenience and ease. As part of this summer seasonal program, FreshDirect's special pink branded vehicle will be delivering rosé and other customer-favorite wine, beer and spirits to residents and customers, directly to their doorstep. Additionally, the Rosé Express will be making special appearances at select activations throughout the summer, with more details to be revealed at a later date.

    "When we introduced the Rosé Express last summer, our goal was to provide a unique and convenient service for our customers in the Hamptons. The positive response was overwhelming and after an outstanding first season we are excited to bring the Rosé Express back,” said Dave Bass, Managing Director, FreshDirect. "As we celebrate our 20th anniversary this year, we continue to look for the best ways to serve our customers, meet them wherever the season finds them and bring them everything they need to celebrate summer with family and friends.”

    FreshDirect distinguishes itself through direct and exclusive relationships with local farmers and suppliers and is proud to partner with many Long Island local artisans, purveyors, and small businesses such as Great Gun Shellfish, Satur Farms, Wickham's Fruit Farm, Wells Homestead Acres, Montauk Brewing Company and South Bay Seafood.

    For more information and to find out if FreshDirect delivers to your area, please visit our website at www.freshdirect.com.

    About FreshDirect:
    Celebrating its 20th anniversary this year, FreshDirect is a leading online fresh food grocer, delivering directly to customers. FreshDirect is committed to sourcing the freshest and best-tasting meat, fish, produce, and specialty items through direct relationships with suppliers, growers, and farmers. Launched in 2002 and headquartered in the Bronx, NY, FreshDirect is a great local brand, part of the Ahold Delhaize family of companies. For more information, visit www.freshdirect.com.

  • FRESHDIRECT EXPANDS JERSEY SHORE SUMMER SERVICE FOOTPRINT

    May 19, 2022. Bronx, NY - FreshDirect, the online grocery shopping pioneer celebrating 20 years as one of the leading grocery delivery services in the U.S., today announced that it will once again deliver to popular New Jersey Shore vacation areas including Asbury Park, Long Beach Island and Stone Harbor, and new for this year, will expand service to Wildwood and Cape May. From peak-season local produce and party platters to easy meal solutions and household essentials, FreshDirect makes it easy to get favorite groceries delivered to customers' doorsteps.

    "We are thrilled to expand our summer service to our valued customers in New Jersey. With FreshDirect, customers can expect the highest quality, best tasting food and beverages when ordering their summer essentials,” said Dave Bass, Managing Director, FreshDirect. "As we celebrate our 20th anniversary this year, we continue to look for the best ways to serve our customers wherever they are and enhance their shopping experience.”

    FreshDirect distinguishes itself through direct and exclusive relationships with local farmers and suppliers and is proud to partner with many New Jersey local artisans, purveyors and small businesses such as Viking Village, Lund's Fisheries, Stiles Apiaries, Radicle Farms, Meadows & More and Blue Moon Acres.

    For more information and to find out if FreshDirect delivers to your area, please visit our website at www.freshdirect.com.

    About FreshDirect:
    Celebrating its 20th anniversary this year, FreshDirect is a leading online fresh food grocer, delivering directly to customers. FreshDirect is committed to sourcing the freshest and best-tasting meat, fish, produce, and specialty items through direct relationships with suppliers, growers, and farmers. Launched in 2002 and headquartered in the Bronx, NY, FreshDirect is a great local brand, part of the Ahold Delhaize family of companies. For more information, visit www.freshdirect.com.

  • CURIOSITY DELIVERS AS FRESHDIRECT'S NEW CREATIVE AOR

    Cincinnati agency selected to further cement the New York online grocery leader's strong market position and enhance the brand's unique connection with its valued customers

    March 3, 2022. Bronx, NY - FreshDirect, the online grocery shopping pioneer and one of the leading grocery delivery services in the U.S., has named Cincinnati ad agency Curiosity its creative agency of record. The decision follows a multi-agency review, led by management consultant firm Mercer Island Group, that kicked off in November 2021. Curiosity joins media agency Tombras and PR agency Goodman Media International.

    On the heels of a significant increase in customer acquisition, FreshDirect is looking to strengthen its brand and continue to build market share, particularly in the NYC metro area. The company will look to Curiosity for a new brand strategy, positioning and campaign platform that will build an emotional connection with customers, and further solidify FreshDirect as the leading NYC grocery brand in an increasingly crowded marketplace. Curiosity will work closely with FreshDirect's internal creative team and new Chief Marketing Officer, John MacDonald, who joined the company in September 2021.

    "As we enter our 20th anniversary year, we are excited about the continued growth of FreshDirect and it is the perfect time to engage Curiosity,” said MacDonald. "I know the talented and award-winning team at Curiosity will help us apply a fresh approach to engaging our customers that will showcase our mission of bringing high quality, great tasting, fresh food to as many people as possible. This partnership is a perfect recipe for success that is very much aligned with the essence of our business, and we look forward to innovative and impactful collaborations that connect with our customers wherever they are.”

    "FreshDirect has changed how we shop for groceries and influenced our standards for fresh, convenience and service,” added Ashley Walters, Chief Development Officer and Partner at Curiosity. "The past two years have proven that no matter how saturated the fast-growing online grocery market becomes, FreshDirect has a loyal base who trusts and relies on its vast assortment, superior convenience, and dedicated employees. We're being brought in to make sure that loyalty not only remains but grows. To be an independent Cincinnati agency chosen by an iconic brand in one of the most important ecommerce food markets in the US is an honor, and we look forward to bringing our strategy and creativity to this partnership.”

    Initially established in New York City, with its state-of-the-art facility in the Bronx, FreshDirect services the New York City, Metro, and Tri-state areas, with seasonal service to eastern Long Island and select counties in New Jersey. In January 2021, the company was acquired by Ahold Delhaize, whose other brands include Stop & Shop, Peapod, Giant, Food Lion and Hannaford.

    About FreshDirect
    Celebrating its 20th anniversary this year, FreshDirect is a leading online fresh food grocer, delivering directly to customers. FreshDirect is committed to sourcing the freshest and best-tasting meat, fish, produce, and specialty items through direct relationships with suppliers, growers, and farmers. Launched in 2002 and headquartered in the Bronx, NY, FreshDirect is a great local brand, part of the Ahold Delhaize family of companies. For more information, visit www.freshdirect.com.

    About Curiosity
    Curiosity is a fast-growing independent creative solutions agency with four superpowers: strategy, creative, media, and analytics, all driven by curiosity. We use our extreme curiosity to strategically solve business and marketing challenges for courageous clients such as Procter & Gamble, Native, Brooks Running, and Western & Southern Financial Group. Recognized by AdAge as a Small Agency of the Year, and Campaign US Agency of the Year, we ask the right questions to solve the right challenges because we believe curiosity is the key to unlocking the right solutions.

    Curiosity is headquartered in Cincinnati, Ohio, the branding capital of the world and home to more Fortune 500 companies per capita than anywhere else in the country. Curious to learn more? Find us on LinkedIn, Instagram and online.

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