1. What Information We Gather
Traffic Data Collected
We automatically track and collect the following information when you visit our Site: (i) your IP address; (ii) the type of computer you are using; and (iii) the type of Web browser you are using (collectively "Traffic Data"). Traffic Data is helpful for marketing purposes and for improving your experience on the Site.
In order for you to access this Site, you must enter your zip code. In order for you to purchase products that we offer via the Site, we require you to provide us with information that personally identifies you. We receive and store any information you enter anywhere on the Company's Site. For example, we may ask you to complete a registration form that asks for contact information (such as name, address, telephone number, and e-mail address) or an order form that asks for financial information (like credit card number, expiration date, and billing address). Additionally, when you order from the Site we may collect certain consumer information (such as products ordered and relevant promotion codes) and delivery information (such as an alternate contact, address, and telephone number in the event you are not available to accept delivery). This information is collectively referred to as "Personal Information." If you communicate with us by e-mail, or otherwise complete online forms, surveys, or contest entries, any information provided in such communication may be collected as Personal Information. You may choose not to provide us with certain Personal Information. In such an event, you can still access and view much of the Site; however, you may not be able to order any products. In addition, you can choose not to provide certain optional information, but then you might not be able to take full advantage of many of the features on the Company's Site.
2. How We Use the Information We Gather
We use your Personal Information for such purposes as responding to your requests, processing and filling customer orders, verifying your qualifications for certain products and services, billing, improving our services, providing an enhanced and more personalized shopping experience, communicating with you, and informing you of special offers and discounts. From time to time, we may also use your Personal Information to send you free samples of new products or product brands different from those you usually order. We may provide your Personal Information to third parties to the extent necessary or desirable to fill your order or complete your transaction. For example, we may use a third party supplier for certain goods, an outside shipping company to ship orders, and we do as a matter of course use a credit card processing company to bill users for goods and services. We may also share your Personal Information as described in section 5 below. Except as provided above, and in section 5 below, we will not release your Personal Information to a third party unless you have granted us permission to do so.
3. How We Use "Cookies"
Cookies and other technologies such as web beacons or tags are used to measure the effectiveness of our ads and to determine the display of content and advertising to you based on your interests both on our site, as well as on third-party sites where you may visit. We use pixels, or transparent GIF files, to help manage online advertising. These GIF files are provided by our ad management partner, DoubleClick. These files enable DoubleClick to recognize a unique cookie on your Web browser, which in turn enables us to learn which advertisements bring users to our website. The cookie was placed by us, or by another advertiser who works with DoubleClick. With both cookies and Spotlight/Floodlight technology, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address. For more information about DoubleClick, including information about how to opt out of these technologies, go to http://www.doubleclick.net/us/corporate/privacy.
In addition, we also partner with OwnerIQ. OwnerIQ is a member of the Network Advertising Initiative ("NAI"), the self-regulatory body which oversees privacy related to the use of targeted advertising. OwnerIQ's membership and NAI certification represents its significant commitment to consumer privacy. As part of this membership, OwnerIQ is required to advise its Data Partners to notify their users of the use of web beacons and third-party cookies and the purpose for which these will be used. Additionally, Data Partner should provide its users with an opportunity to opt-out of the use of these solutions. OwnerIQ provides all of the information and links necessary for opting out, a service provided by the NAI as part of OwnerIQ's membership. Although it is our hope that you find the display of advertising to you based on your anonymous interests valuable, if you would prefer not to participate in the services offered through these solutions, you can always opt-out of this activity by visiting the Network Advertising Initiative (NAI) website by clicking http://www.networkadvertising.org/understanding-online-advertising/what-are-my-options.
4. Log Files
We use IP addresses to analyze trends, administer the Site, track users' movements, and gather broad demographic information for anonymous and aggregate use.
5. Sharing of Personal Information
In addition to Section 2 above, we share demographic information with our partners and advertisers on an anonymous and aggregate basis. This type of data is not readily linked to any personally identifiable information.
We work closely with third parties to bring you our services. We share information when another company is involved in the transaction so that company can perform its functions.
6. Requesting Information from Potential and Registered Customers
Our Site provides (in areas accessible to nonregistered users) an order form for potential customers to request information about our products and services. We may direct additional communications, including e-mail, to registered customers and these potential customers that we deem may be of interest to them. Additionally, at times, we may request customer feedback about our products, our services, or your past experiences, which may be displayed on our Site and in other marketing materials. Participation in these programs is optional, and by participating you grant us a nonexclusive, royalty-free, perpetual, irrevocable, and fully sublicensable right to use, reproduce, adapt, publish, translate, distribute, and display all or parts of your feedback and you grant us permission to use your full name or your first name, last initial, and neighborhood, as determined by FreshDirect, in connection with your feedback. To be removed from future FreshDirect e-mail campaigns ("opt out" request) you can simply access and update your information in the Your Account area on our Site, or notify us at .
7. Market Research
FreshDirect may secure the services of a market research firm to collect information from you to improve our service and product mix. Your feedback is optional and results will be used in aggregate reviews.
8. Limits to Your Privacy
9. Your Security
FreshDirect takes precautions to protect your Personal Information. When our registration/order form asks users to enter sensitive information (such as credit card number), that information is encrypted and is protected with encryption software. Our Site encrypts your credit card number prior to transmission over the Internet using secure socket layer (SSL) encryption technology. This technology works best when the Site is viewed using Microsoft's Internet Explorer or Netscape Navigator. While on a secure page, such as our order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to unlocked, or open, when you are just "surfing."
While we make reasonable efforts to safeguard your Personal Information once we receive it, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure. As a result, we cannot ensure or warrant the security of any information you transmit to us or information we transmit to you from our online products or services, and you do so at your own risk.
10. Lost or Stolen Information
You must promptly notify us if your credit card, user name, or password is lost, stolen, or used without permission. In such an event, we will note that you have canceled your credit card number, user name, or password in our system and will update our records accordingly.
11. How to limit the use of your information
Our users are given the opportunity to "opt out" of having their information used for purposes not directly related to placement, processing, fulfillment or delivery of a product order at the point where we ask for the information. If you prefer to "opt out" and not have us send you material we think may be of interest to you, such as product information, product samples, and promotional mailings/e-mails from us and sites and companies we own, then you can notify us in one of the following two ways:
1. Writing us at:
Customer Advocacy Group
23-30 Borden Avenue
Long Island City, New York 11101
If you have a catalog, brochure, or other mailing label from us, please include it with your request, otherwise just include your mailing address and your e-mail address.
2. E-mailing us at (and include your mailing address).
Your instructions to limit the use of your information will be processed as soon as reasonably practicable. In addition, you may "opt out" by accessing and updating your information in the Your Account area on our Site.
If any of your Personal Information changes (such as your zip code), or if you no longer desire our service, we will correct, update, or remove that personal data provided to us. This can be done by sending an e-mail with your new information to . In addition, you may access and update your information in the Your Account area on our Site.
13. Your Consent and Changes to This Policy
14. Disclosure Required by Law
15. Your Comments