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Customer Agreement


At Fresh Direct, LLC or its affiliates ("FreshDirect,"" "us,"" "we,"" or "our"), we recognize and respect the importance of maintaining the privacy of our customers, and as a result, we have established this Privacy Policy. This Privacy Policy describes the types of information we collect from and about you when you visit our website, ("Site") or use our mobile applications (each an "App") (the Site and Apps are collectively the "Platform"). This Privacy Policy also explains how FreshDirect may use and disclose such information, as well as your ability to control certain uses of it.


  • Information Collection. We may collect personal information including your name, address, email address, telephone or mobile number, user name and password, geolocation information, and, if you make a purchase on the Platform, your payment information, as well as non-personal information about your use of the Platform.
  • Information Use. We may use the information we collect from and about you for purposes including to provide you with Platform services, provide you with targeted offers and advertising on our site and other sites you may visit, and contact you when necessary.
  • Information Sharing. We may share the information we collect from and about you with our service providers, when necessary to protect our rights or comply with judicial process, and in aggregate or non-personally identifiable form.

Note: You must be 18 years or older to register as a customer of FreshDirect.


  • Information You Provide to Us

FreshDirect collects information from you when you choose to provide it to us. This may include when you use our Platform, create an account on the Platform, make a purchase, request information from us, sign up for newsletters or our email lists, complete online forms, participate in contests or surveys, or otherwise contact us.

The personal information we collect may include your name, address, zip code, email address, telephone or mobile number, user name and password, and geolocation information. If you make a purchase on the Platform, we may collect the financial information such as credit/debit card, billing address, and other similar information used to process payments. You may be required to provide certain personal information to access or use certain portions of the Platform. We may also collect personal information you provide us about others, such as when you purchase a gift card for someone else.

You may also be required to provide certain personal information to create your FreshDirect account. If you use a third party login to create your FreshDirect account (such as Facebook Connect) or otherwise link to us, we may receive certain information about you from the third party (such as a social network) based on your registration and privacy settings on those third party services.

  • Information We Automatically Collect

We may use cookies, web beacons, pixel tags, log files, or other technologies to automatically collect certain information when you use our Platform. For example, we may automatically collect certain non-personal information from you such as your browser type, operating system, software version, Internet Protocol ("IP") address, phone model, phone operating system, and carrier information.

We also may collect information about your use of the Platform including the date and time you access the Platform, the areas or pages of the Platform that you visit, the amount of time you spend using the Platform, the number of times you return, broad demographic information, whether you open forward or click-through emails and ads, and other Platform usage data.

  • Tracking Options

Certain parts of our Platform require cookies. You are free to set your browser or operating system settings to limit certain tracking or to decline cookies, but by doing so, you may not be able to use certain features on the Platform or take full advantage of all of our offerings. Check the "Help" menu of your browser, device, or operating system for more information on how to delete and/or disable your browser or operating system from receiving cookies or controlling your tracking preferences.

To learn more about the use of cookies or other technologies to deliver more relevant advertising and your choices about not having this information used by certain Service Providers (defined below), please click here and here.

  • Information Collected From Other Sources

We may obtain information about you from other sources, including social networks that you use to connect with FreshDirect or other FreshDirect customers such as when they purchase a gift card for you. This information may include name, user name, demographic information, updated address or contact information, interests, and publicly-observed data, such as from social media and online activity. We may combine this information with the information we collect from and about you to help us tailor our communications to you and to improve our Platform.


FreshDirect may use the information we collect from and about you for any of the following purposes:

1. To respond to your inquiries or requests, process and fill customer orders, verify your qualifications for certain products and services, process payments and prevent transactional fraud, provide delivery and other notifications, and contact and communicate with you;

2. To develop new products or services and to conduct analysis to enhance current products and services;

3. To provide you with customized Platform content, targeted offers, and advertising on the Platform, on other third-party sites or apps you may visit, or via email;

4. To contact you with information, newsletters and promotional materials from FreshDirect;

5. To contact you when necessary;

6. To review the usage and operations of our Platform, improve our content, products, and services, or address problems with the Platform or our business;

7. To use your data in an aggregated non-specific format for analytical and demographic purposes;

8. To manage our telecommunications networks;

9. To protect the security or integrity of the Platform and our business; and

10. As otherwise described to you at the point of data collection.

  • How to Limit Our Use of Certain Information

Users of our Platform are given the opportunity to "opt out" of having their information used for purposes not directly related to placement, processing, fulfillment or delivery of a product order at the point where we ask for the information. If you prefer to "opt out" and not have us send you material we think may be of interest to you, such as product information, product samples, and promotional mailings/e-mails from us and sites and companies we own, then you can notify us in one of the following two ways:

1. Writing us at:
Fresh Direct, LLC
23-30 Borden Avenue
Long Island City, New York 11101
Attention: Customer Service

If you have a catalog, brochure, or other mailing label from us, please include it with your request, otherwise just include your mailing address and your e-mail address.


2. E-mailing us at (and include your mailing address).

Your instructions to limit the use of your information will be processed as soon as reasonably practicable. In addition, you may "opt out" by accessing and updating your information in the "Your Account" area on the Platform.


FreshDirect may disclose the information we collect from and about you as follows: (1) to our Service Providers, if the disclosure will enable them to perform a business, professional or technical support function for us, including to the extent necessary or desirable to fulfill or ship your order or complete your transaction; (2) to our select partners, affiliates, and other third parties that we believe may have offers of interest to you; (3) as necessary if we believe that there has been a violation of the FreshDirect Platform Terms of Use, Customer Agreement, or of our rights or the rights of any third party; (4) to respond to judicial process or provide information to law enforcement or regulatory agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law; and (5) as otherwise described to you at the point of collection.

Further, FreshDirect may share aggregate or anonymous non-personal information with third parties for their marketing or analytics uses.

FreshDirect may sell or purchase assets during the normal course of our business. If another entity acquires us or any of our assets, information we have collected about you may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, such information may be considered an asset of ours and may be sold or transferred to third parties. Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use personal information provided through this Platform in a manner that is consistent with this Privacy Policy.


FreshDirect may contract with third parties to perform functions related to the Platform ("Service Providers"). Service Providers will have access to your information needed to perform their business functions, but may not use or share that information for other purposes.


Our Platform may contain links to other third-party websites or applications, which likely have privacy policies that differ from our own. We are not responsible for the practices of such sites or applications.


Protecting children's privacy is important to us. We do not direct the Platform to, nor do we knowingly collect any personal information from, children under the age of thirteen.


We have taken certain physical, administrative, and technical steps to safeguard the information we collect from and about our customers and Platform visitors. While we make every effort to help ensure the integrity and security of our network and systems, remember that no method of transmission over the Internet or method of electronic storage is 100% secure.


To update your account and payment information stored by FreshDirect, you may sign in to "Your Account" on the Platform and update your personal information. In addition, if any of your personal information changes, or if you no longer desire to use our service, we can correct, update, or remove the personal information provided to us. This can be done by sending an e-mail with your new information to, and specifying the information to be corrected, updated, or removed. Please do not send credit or debit card information by email.


If you have any questions, feedback, or concerns about this Privacy Policy or the practices described herein, you may contact us at


By visiting the Platform, you signify your acceptance to the terms of FreshDirect's Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use the Platform. We reserve the right, at our sole discretion, to change, modify, add or remove portions from this Privacy Policy at any time. Your continued use of the Platform following the posting of changes to these terms means you accept these changes.


FreshDirect reserves the right to revise this Privacy Policy at any time. When we do, we will post the change(s) on the Platform. If we change the Privacy Policy in a material way, we will provide appropriate notice to you.

Updated: December 8, 2015

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