FreshDirect RIPE Incubator
FreshDirect RIPE: Supporting emerging brands
FreshDirect is launching the RIPE incubator, a one-year pilot program for food brands with retail ambitions that want to take their business to the next level. This initiative is aligned with FreshDirect's long-standing commitment to partnering with local vendors across the farming, fishing, and food production sectors. From a pool of more than 90 applicants, we selected Doughnuttery, Mai Vino, Matriark Foods, Pure Mitti, Spoonful, and TerraNut to join our first cohort. Each brand will receive one-on-one mentorship from a FreshDirect category manager, with the aim of helping them develop strategies for e-commerce success and expanding their customer base within the New York City and tri-state area.
Pure Mitti: Powered by Ayurveda
View allMeet Pure Mitti —natural body and home care products rooted in tradition and made for modern life. After seeing firsthand the toll that toxins and plastics take on our planet, founder Suniti set out create a solution inspired by her great-grandmother's Ayurvedic lifestyle (Mitti means ‘earth’ in Sanskrit). Her soaps and balms are made without harmful chemicals, plastics, or palm oil and feature ingredients used in holistic remedies.
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Mai Vino
View allMai Vino (MY-VINO) is a female-founded company that believes great wines can come in any vessel. They work directly with winemakers and growers from around the world to produce organically grown and beautifully balanced single-origin wines. The airtight pouches keep the wine fresh for 30 days after opening and reduce its carbon footprint by 80%. We believe the best wines are unfussy and fun to be around - so grab a glass and let us know what you think!
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Terranut
View allUrszula Lulewicz has her roots in rural Poland, having been born and raised on the family farm. In 2012, Urszula co-founded Terranut, a company dedicated to producing healthy and delicious snacks. Her vision was to create snacks that not only nourish the body but also align with her passion for clean and natural ingredients. Fully raw, cold-pressed, and plant-based.
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