FreshDirect RIPE Incubator
FreshDirect RIPE: Supporting emerging brands
FreshDirect is launching the RIPE incubator, a one-year pilot program for food brands with retail ambitions that want to take their business to the next level. This initiative is aligned with FreshDirect's long-standing commitment to partnering with local vendors across the farming, fishing, and food production sectors. From a pool of more than 90 applicants, we selected Doughnuttery, Mai Vino, Matriark Foods, Pure Mitti, Spoonful, and TerraNut to join our first cohort. Each brand will receive one-on-one mentorship from a FreshDirect category manager, with the aim of helping them develop strategies for e-commerce success and expanding their customer base within the New York City and tri-state area.
Mai Vino
View allMai Vino (MY-VINO) is a female-founded company that believes great wines can come in any vessel. They work directly with winemakers and growers from around the world to produce organically grown and beautifully balanced single-origin wines. The airtight pouches keep the wine fresh for 30 days after opening and reduce its carbon footprint by 80%. We believe the best wines are unfussy and fun to be around - so grab a glass and let us know what you think!
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