The blood plum gets its ghoulish name from the startlingly deep ruby-red shade of its flesh and juice. With that vivid color comes vibrant flavor — this fruit is known for superior sweetness and succulence. Just be careful not to dribble when you eat it, unless you want to look like a character from an Anne Rice novel. Plan ahead! Our plums arrive firm. They'll soften in 3-5 days at room temperature, or you can speed up the process to 2-3 days by storing them in our complimentary fruit ripening bag. When your plums yield to gentle pressure, they're ready.