Why Choose Icelandic Seafood

FreshDirect sources sustainable wild and farm-raised fish from Iceland because of its superior quality and freshness. We partner with Matorka to bring in steelhead salmon, which are raised responsibly at a land-based farm that's powered by geothermal waters. The water self-regulates the temperature, enabling Matorka to operate with a carbon-neutral footprint. For wild-caught haddock, cod and flounder, we partner with Icemar, a family-run fishery that is committed to quality and sustaining Iceland's rich natural resources. We also love our delicious Icelandic salmon that's raised among remote fjords. Our partners there use innovative techniques that result in one of the smallest carbon footprints of all farm-raised salmon on the market.