Juneteenth Essentials Delivered

FreshDirect has always been committed to supporting small, emerging, and local brands. This includes investing in BIPOC-led businesses that are working toward a more sustainable, inclusive, and just food system. The products on this list represent Black-owned enterprises that are not only driving some of the most exciting innovations in food, but also are dedicated to positive social and economic change.

Pipcorn is proud to be a Black and women-founded business based in Brooklyn, NY. The idea for Pipcorn was born in 2012, when Jeff Martin was helping his sister Jen move. With everything packed up except a bag of heirloom popcorn kernels that Jen found in a health food store, they popped batch after batch of the most delicious popcorn! Together with Jeff's wife, Teresa, they launched Pipcorn, which grew into a snacking success story. Pipcorn is certified B Corp. and dedicated to creating innovative snacks rooted in sustainability.

Oh how we've missed the flame-kissed taste of burgers, sausages, ribs, chicken, and other backyard grilling greats. Welcome them back into your summertime rotation, and don't forget to pick up a few veggie options, too.

The Honey Pot Co. was born out of founder Beatrice Dixon's mission to heal herself. Dixon developed her own remedies to prevent infections and knew she had to share them with the world. That's how her journey as a Black woman business owner of one of the top feminine care brands began. In addition to offering clean, natural feminine products, powered by herbs and backed with science, The Honey Pot provides women around the world with tools and resources that promote health and wellness.

Yolélé is an importer of African fonio, a gluten-free ancient grain that packs fiber, antioxidants, and minerals and has a deliciously nutty taste. It's great to have in your pantry for using in salads and bowls or as a starch side, plus you'll be supporting Yolélé's groundbreaking mission: to create economic opportunity for small farming communities, support regenerative food systems, and promote the biodiversity that our planet needs.

Led by the Jaffe family, Snowdance Farm is nestled at the southern end of New York's Catskill Mountains. Along with other livestock, they pasture-raise a small brood of heritage chickens and turkeys. Their chicken appears on many fine NYC restaurant menus, but when food service shutdown during the pandemic, the Jaffes searched for another outlet for their products. Luckily, one of their neighbors happened to be on the FreshDirect Meat team, and a partnership was born. We love the luxurious, meaty taste of Snowdance chicken - it truly is on another level.