Black History Month

FreshDirect has always been committed to supporting small, emerging, and local creators. This includes BIPOC-led businesses that are working toward a more sustainable, inclusive, and just food system. The products on this list represent Black-owned and led brands that are not only driving innovations in food, but also dedicated to positive change.

The Honey Pot Co. was born out of founder Beatrice Dixon's mission to heal herself. Dixon developed her own remedies to prevent infections and knew she had to share them with the world. That's how her journey as a Black woman business owner of one of the top feminine care brands began. In addition to offering clean, natural feminine products, powered by herbs and backed with science, The Honey Pot provides women around the world with tools and resources that promote health and wellness.

Pipcorn is proud to be a Black and women-founded business based in Brooklyn, NY. The idea for Pipcorn was born in 2012, when Jeff Martin was helping his sister Jen move. With everything packed up except a bag of heirloom popcorn kernels that Jen found in a health food store, they popped batch after batch of the most delicious popcorn! Together with Jeff's wife, Teresa, they launched Pipcorn, which grew into a snacking success story. Pipcorn is certified B Corp. and dedicated to creating innovative snacks rooted in sustainability.